Marketing

Social media marketing is a modern phenomenon, but it isn’t always successful. Many businesses invest in social media in a bid to drive traffic and increase sales, but they don’t get the results they desire. There are multiple reasons why strategies and campaigns fail. Here are some common mistakes...

When it comes to your business, you won’t get very far without putting effort into marketing, but this is often an area where many people find they struggle to know where to get started, but the good news is that marketing doesn’t have to be at all complicated or...

Marketing your business can be one of the most difficult things that you have to do. You know that your target audience is out there, but how do you reach them, and make them interested in your brand and your services? When you’re a small business, with a limited...

Marketing requires that you approach it from a number of angles, and one of the most important is that of digital marketing. Within that branch, the thing that you are likely to spend most of your time and effort on is social media, for obvious reasons. After all, social...

Increasing numbers of people are deciding to set up their own small businesses. This isn’t all too surprising. Sure, the majority of people work in employed positions and there are plenty of perks that come hand in hand with this working situation. When you are employed you are provided...

Over the last few years, small businesses around the world have started working far harder to market themselves than ever before. With life in a lot of major cities being extremely hectic, companies have to work hard to get themselves noticed, and video can play a huge role in...

Creating an impressive marketing campaign is something that will help to boost the profile of your business hugely. Yet coming up with something that is different, that catches people’s attention, and that shows what you can do isn’t always easy. You need to think carefully about every single aspect...

Everyone loves getting stuff for free whether they need it or not. Getting something for free makes anyone feel happy. Many companies use free promotional items to hook their potential customers, advertise to new customers, and to get their company more exposure. While it may cost a company money...

When you run a business, marketing is everything - if you’re not taking the time to market your business, then nobody is ever going to know about how you can help them and you’re not going to be able to survive.However, it can be overwhelming knowing where to get...

As technology continues to enhance the way we conduct business, e-commerce sites are continuing to adopt an omni-channel approach to create an integrated, seamless customer experience across multiple platforms and touch points when marketing to and communicating with customers.As such, the customer journey has become somewhat more complicated, as...