You may have devised the perfect, ground-breaking product, but all of this might be for nothing if your marketing isn't on-point from the very start.Marketing Mistakes Can Ruin Your Business The failure rate for small businesses is unfortunately very high. Many experts believe that around 60% of small businesses fail...
When it comes to digital marketing, it becomes very easy to get tied up in a long list of metrics. Clickthrough, bounce, and the like are important, but it’s also important to remember a very real need to engage with your audience on an individual level. If you’re getting...
According to statistics, B2B companies get the majority of their leads from three different initiatives: email marketing, SEO, and social-media marketing. But if that’s the case, why does data from InsideSales suggest that these same companies are relying too heavily on social-media marketing when compared with how many leads...
Global e-commerce revenue is expected to reach $2.84 trillion by the end of 2018 and is expected to hit $4.89 trillion in 2021. With more people gaining access to the internet via smartphones, and mobile screen sizes increasingly lending to pleasurable online browsing, this growth isn’t surprising. While it’s...
There are a lot of ways to reach new audiences online.Search engine optimization (SEO) used to be the sole priority of most digital marketers. We have since begun to realize that we can’t rely too heavily on organic search traffic. Google’s algorithms are volatile and change almost...
If you want to host a successful business event, then you’re going to need to start planning now to make sure that it turns out the way you want. A successful business event doesn’t just happen by accident. You can’t put out a notification on social media or your...
When you reach adulthood, making meaningful connections with those around you isn’t all that easy. While kids become best friends in minutes, adults tend to nurture relationships over time. Most of us work with colleagues for a few months before we meet up with them outside of the office....
When I first began my career in content marketing in 2008, it was a very introverted profession. Things have changed over the past decade in ways that I never would have expected. Collaborative content marketing is now the new frontier.Why collaborative content marketing is the future of the profession According...
Are you a new business looking to expand your client base, or have you noticed a downturn in sales or subscribers of late? Success in business relies on being able to attract and retain customers. If you’re keen to increase client numbers and put your business on the map,...
New entrepreneurs typically have a lot on their plate, ranging from the basic logistics of getting the business off the ground in its early stages, to ensuring that productivity is maximized, contacts are leveraged, and the service or product being offered is robust, and not likely to bring in...