In marketing, the focus has slowly but surely shifted from traditional 'features-and-benefits' soapbox tactics to a new emphasis on creating quality content to get your brand noticed, connect with new audiences, and promote your products and services in a more organic way. Whatever your business does - whether you...
When I first began my career in content marketing in 2008, it was a very introverted profession. Things have changed over the past decade in ways that I never would have expected. Collaborative content marketing is now the new frontier. Why collaborative content marketing is the future of the profession According...
Using Google AdSense is the easiest way to monetize a new website. As long as you can get traffic to your site, it is practically a guarantee that you are going to get some money from it. It might not be a lot of money, but it will be...
Content. Creation, distribution and generation are all the buzzwords that surround business content, and if you haven’t heard that content is king, you’re not deep enough into your marketing strategy. As you build your new business from the ground up, the one piece of advice that you will receive...