In October 2010, Microsoft launched the “To the Cloud” advertising campaign. Almost as quickly as it started, it became the butt of jokes. It still is for those who remember it. Lucky for Microsoft, that would be precious few. Everything about that campaign was horrendous.One of the big mistakes was...
Compared to the past, today’s businesses have a much broader range of opportunities to take advantage of and this is due solely to advances in technology. Technology has diversified business objectives and made it possible for businesses to profit from simple actions, such as building a software application or...