The most successful marketing campaigns are the ones that target the right customers and engage with them on a personal level. Most marketers are good at reaching a specific age group or a certain demographic, but they struggle when it comes to engaging people on an individual level. That’s...
With the rise of digital advertising and other online marketing tactics, exhibiting at a trade show event or conference can feel like an outdated practice. Though not as prevalent today as other forms of marketing may be, trade show marketing remains one of the best ways to connect with...
Your YouTube banner should show off your personality and encourage users to stay on your channel. Check out these tips on how to design a good YouTube banner.
Known as channel art, your YouTube banner is the first thing people see when they land on your page. YouTube reserves a...
Many small businesses find it difficult to hold onto their audience. Even if they have a clearly defined customer profile, it’s often hard to latch onto their attention and bring them back to buy more products and order more services. This is especially true if your business typically offers...
Social media marketing is a modern phenomenon, but it isn’t always successful. Many businesses invest in social media in a bid to drive traffic and increase sales, but they don’t get the results they desire. There are multiple reasons why strategies and campaigns fail. Here are some common mistakes...
When it comes to your business, you won’t get very far without putting effort into marketing, but this is often an area where many people find they struggle to know where to get started, but the good news is that marketing doesn’t have to be at all complicated or...
Marketing requires that you approach it from a number of angles, and one of the most important is that of digital marketing. Within that branch, the thing that you are likely to spend most of your time and effort on is social media, for obvious reasons. After all, social...
Increasing numbers of people are deciding to set up their own small businesses. This isn’t all too surprising. Sure, the majority of people work in employed positions and there are plenty of perks that come hand in hand with this working situation. When you are employed you are provided...
As technology continues to enhance the way we conduct business, e-commerce sites are continuing to adopt an omni-channel approach to create an integrated, seamless customer experience across multiple platforms and touch points when marketing to and communicating with customers.
As such, the customer journey has become somewhat more complicated, as...
Instagram recently announced that half of its daily active users are now using Stories. As of January 2019, the feature now boasts a mind-boggling number of half a billion daily users. The Facebook-owned mobile app now has more than double the number of users than its direct competitor, SnapChat,...
