When it comes to your business, you won’t get very far without putting effort into marketing, but this is often an area where many people find they struggle to know where to get started, but the good news is that marketing doesn’t have to be at all complicated or...
Marketing requires that you approach it from a number of angles, and one of the most important is that of digital marketing. Within that branch, the thing that you are likely to spend most of your time and effort on is social media, for obvious reasons. After all, social...
Increasing numbers of people are deciding to set up their own small businesses. This isn’t all too surprising. Sure, the majority of people work in employed positions and there are plenty of perks that come hand in hand with this working situation. When you are employed you are provided...
As technology continues to enhance the way we conduct business, e-commerce sites are continuing to adopt an omni-channel approach to create an integrated, seamless customer experience across multiple platforms and touch points when marketing to and communicating with customers.As such, the customer journey has become somewhat more complicated, as...
Instagram recently announced that half of its daily active users are now using Stories. As of January 2019, the feature now boasts a mind-boggling number of half a billion daily users. The Facebook-owned mobile app now has more than double the number of users than its direct competitor, SnapChat,...
Marketing your brand around the internet has never been more accessible thanks to the different outlets that your company is now afforded. The two most popular styles of digital marketing are SEO and social media, and we are going to discuss how to get the most of these two...
According to statistics, B2B companies get the majority of their leads from three different initiatives: email marketing, SEO, and social-media marketing. But if that’s the case, why does data from InsideSales suggest that these same companies are relying too heavily on social-media marketing when compared with how many leads...
There are a lot of ways to reach new audiences online.Search engine optimization (SEO) used to be the sole priority of most digital marketers. We have since begun to realize that we can’t rely too heavily on organic search traffic. Google’s algorithms are volatile and change almost...
When you reach adulthood, making meaningful connections with those around you isn’t all that easy. While kids become best friends in minutes, adults tend to nurture relationships over time. Most of us work with colleagues for a few months before we meet up with them outside of the office....
When I first began my career in content marketing in 2008, it was a very introverted profession. Things have changed over the past decade in ways that I never would have expected. Collaborative content marketing is now the new frontier.Why collaborative content marketing is the future of the profession According...