If there’s one thing all entrepreneurs should be focusing on in business, it’s making sure that their company is getting ample exposure. There are steps that can help businesses to get the maximum amount of exposure, but it takes work and consistency.If you're determined to get as much exposure...
Mark Zuckerberg may not look like your garden variety Wall Street CEO. However, beneath his hipster veneer is a cunning businessman that knows how to make money from Facebook better than any online entrepreneur on earth. He is finding newer and more innovative ways to make money for Facebook...
Pinterest is a powerful marketing channel for eCommerce merchants when it is used well. But we think most guides focus too intently on Pinterest as just another social media platform. It isn’t, and its implications have a broader scope.Fortunately, there are just a few foundational actions to perform in...
Pinterest and Instagram have become two of the most prominent social media platforms for marketers. Pinterest has nearly 70 million regularly users, while Instagram has nearly ten times as many. Both are great platforms for marketers to engage users with visual content.So which platform is best for you? What...
Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
Social media marketing campaigns on Facebook, LinkedIn, Snapchat, Instagram, Pinterest and Twitter run the gamut from pathetic to out-of-the-ballpark brilliant. Maybe you can pick up a few pointers from these four wildly successful social media campaigns. Just in TimeYour company probably has a Facebook page similar to this...
Nothing changes faster than online business promotion. A website and a blog used to be enough. To build a killer online presence these days is so much more. You still need your website. But now you have to worry about social media campaigns, infographics and online profiles. How can...
Social selling is a very new phenomenon that relies on social media to convert leads. Jill Konrath recently created a video called The Rise of Social Selling, where she pointed out social selling is transforming marketing.“Sellers who've embraced social media are creating new opportunities that totally bypass traditional sales...
Twitter is a confounding medium.Sure, the whole 140-character thing is deceptively easy to understand, even if it’s getting more complicated by the month. But Twitter is probably the toughest widely used social platform to master. That’s why Twitter, for all its promise, continues to struggle against newer, more user-friendly...
The undeniable effects of social media marketing are no longer blurry -- and the benefits are clear as day. While there are some risks of using social media in your business, many small businesses have a strong social media marketing strategy in their back pocket – they just have...