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Social Media Marketing

Nothing changes faster than online business promotion. A website and a blog used to be enough. To build a killer online presence these days is so much more. You still need your website. But now you have to worry about social media campaigns, infographics and online profiles. How can...
Social selling is a very new phenomenon that relies on social media to convert leads. Jill Konrath recently created a video called The Rise of Social Selling, where she pointed out social selling is transforming marketing. “Sellers who've embraced social media are creating new opportunities that totally bypass traditional sales...
Twitter is a confounding medium. Sure, the whole 140-character thing is deceptively easy to understand, even if it’s getting more complicated by the month. But Twitter is probably the toughest widely used social platform to master. That’s why Twitter, for all its promise, continues to struggle against newer, more user-friendly...
The undeniable effects of social media marketing are no longer blurry -- and the benefits are clear as day. While there are some risks of using social media in your business, many small businesses have a strong social media marketing strategy in their back pocket – they just have...