As technology continues to enhance the way we conduct business, e-commerce sites are continuing to adopt an omni-channel approach to create an integrated, seamless customer experience across multiple platforms and touch points when marketing to and communicating with customers.As such, the customer journey has become somewhat more complicated, as...
Instagram recently announced that half of its daily active users are now using Stories. As of January 2019, the feature now boasts a mind-boggling number of half a billion daily users. The Facebook-owned mobile app now has more than double the number of users than its direct competitor, SnapChat,...
Marketing your brand around the internet has never been more accessible thanks to the different outlets that your company is now afforded. The two most popular styles of digital marketing are SEO and social media, and we are going to discuss how to get the most of these two...
According to statistics, B2B companies get the majority of their leads from three different initiatives: email marketing, SEO, and social-media marketing. But if that’s the case, why does data from InsideSales suggest that these same companies are relying too heavily on social-media marketing when compared with how many leads...
There are a lot of ways to reach new audiences online.Search engine optimization (SEO) used to be the sole priority of most digital marketers. We have since begun to realize that we can’t rely too heavily on organic search traffic. Google’s algorithms are volatile and change almost...
When you reach adulthood, making meaningful connections with those around you isn’t all that easy. While kids become best friends in minutes, adults tend to nurture relationships over time. Most of us work with colleagues for a few months before we meet up with them outside of the office....
When I first began my career in content marketing in 2008, it was a very introverted profession. Things have changed over the past decade in ways that I never would have expected. Collaborative content marketing is now the new frontier.Why collaborative content marketing is the future of the profession According...
Are you a new business looking to expand your client base, or have you noticed a downturn in sales or subscribers of late? Success in business relies on being able to attract and retain customers. If you’re keen to increase client numbers and put your business on the map,...
Brand awareness is at the heart of any successful marketing campaign. If your brand resonates with potential customers and sticks in their minds, they’ll immediately think of your company when they come to buy products. But building a solid brand is so difficult and it takes a long time...
The business world is always evolving, whatever the industry. An engaging brand has always been important to the success of any company, but consumer wants and needs change with every passing year. What might have worked for your brand in 2017 might not work for it in 2019. As...