Every business needs to protect itself from threats such as theft, fraud, supplier failure, or problems occurring due to damage through wear and tear or even natural disasters.  Risk is everywhere, and the true spirit of an entrepreneur is one of a risk taker, so it is assumed you...
If you are thinking about creating an online web store to sell your handmade or custom items, you will have to face a huge competition worldwide. With online retailers using Amazon, eBay, and Etsy to promote their products, you might find it difficult to reach your audience. If you...
Most businesses have to use the internet to get by these days, but many don’t think that they are a target of online hackers and viruses just because they are small. This is false. Businesses of all sizes can become targets of hackers, scams, and malware, especially small businesses...
At this very second, somewhere in the world, a business is completing a transaction but will never see that money. Payment fraud is a serious and debilitating issue for many businesses, especially startups that rely on all incoming cash to grow. Unfortunately, U.S. merchants are far and away the...
It should be obvious, but making it as simple as possible for your customers to make a purchase from our eCommerce site is a vital part of increasing the number of conversions you make.Ensuring that your checkout page/process works like a well-oiled machine will help to ensure that fewer...
When you want to run an online business that sells a product, there’s quite a lot that you need to take in. Although it’s not necessarily something hard, or that will be difficult to run and maintain, at the same time, if you want to be successful then you...
PPC traffic is great for both B2C and B2B eCommerce businesses. According to ThinkWithGoogle, 57% of B2B customers are halfway towards making a purchase before even visiting your site. However, you can't apply the same strategy for both types of customers.It is important to understand the nuances that distinguish...
Running an eCommerce store can be a great way to make a living. When you have an online store that is generating a decent amount of revenue, you probably want to hold onto it forever. But is that necessarily the best thing? Big Commerce wrote a great article about...
Being an artist is a very difficult gig these days. Many artists have reported that their sales have dropped sharply in recent years. However, online art sales have boomed in recent years.Invaluable commissioned a study that found artists have noticed sales rise sharply in recent years. The study found...
Customer trust will make or break your brand. It is also the one thing that money cannot buy. The only to earn customer trust is by being transparent and consistently delivering value.Transparency is particularly important for brands in industries that have a reputation for customer exploitation. Used car dealers,...