PPC traffic is great for both B2C and B2B eCommerce businesses. According to ThinkWithGoogle, 57% of B2B customers are halfway towards making a purchase before even visiting your site. However, you can't apply the same strategy for both types of customers.It is important to understand the nuances that distinguish...
Running an eCommerce store can be a great way to make a living. When you have an online store that is generating a decent amount of revenue, you probably want to hold onto it forever. But is that necessarily the best thing? Big Commerce wrote a great article about...
Being an artist is a very difficult gig these days. Many artists have reported that their sales have dropped sharply in recent years. However, online art sales have boomed in recent years.Invaluable commissioned a study that found artists have noticed sales rise sharply in recent years. The study found...
Customer trust will make or break your brand. It is also the one thing that money cannot buy. The only to earn customer trust is by being transparent and consistently delivering value.Transparency is particularly important for brands in industries that have a reputation for customer exploitation. Used car dealers,...
Each year society creeps ever closer to an entirely digital life. No matter your business, your customers are going to expect an easier way to pay. Checkout pages are critical for ecommerce businesses, and all other service providers need to offer some varying methods for online billing and payments....