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Having an awesome business idea is not always enough for you to succeed. One of the major factors that may make or break your business is the way you plan your finances. Namely, statistics show that the main reason why 82% of small businesses fail is poor cash flow...

Running a business is made up of a lot of elements but the most important element of business is keeping the customer happy. Companies all around the globe do this in a variety of ways, from offers on their products and services, to social media freebies and giveaways. Happy...

Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...

As an entrepreneur, you are your own brand. The first handshake, smile, text, email or call defines you to the person you want to do business with. Your email address is a lot more than a place for people to communicate with you. It’s an address that communicates a...

You’ve binge watched The Founder, Steve Jobs and Joy. The Innovator’s Dilemma is on your kindle.You’re fired up and ready to start the new year by finally launching your very own online business!Congratulations. You’re about to embark on a life changing journey that will, if you have the tenacity...

One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...

Crunchbase is one of the top sources for tech business news and insights. Brands publish insider information on crunchbase, and passionate technologists come together to share info and try to piece together the puzzle pieces in a fast-paced, innovative market.If you own a business, you need to understand how...

Employee training isn’t the end-all, be-all of endpoint security for your business; you need to combine effective endpoint detection and response tools with employee training to create an effective security strategy for your business’s sensitive data. But, that said, people are the biggest point of vulnerability in most systems....

2017 has been a very exciting year for investors and business owners alike. Despite the many uncertainties, the economy is growing at a steady, sustainable rate. Experts are already predicting the same level of growth for the next 5 to 10 years, which means there will be a lot...

If you’re asking yourself, “What is influencer marketing?” this guide is for you. And for seasoned influence marketers, I’ll provide updates on how this popular marketing strategy is changing in 2018.What is Influencer Marketing? Influencer marketing is the process that top brands use to leverage the voice of popular celebrities...