Skilled entrepreneurs know they have to keep up with changes in their industries and for businesses at large if they want the best chances for success. Here are six ways that marketing is evolving for small-business owners this year:1. It's Requiring Voice Search Readiness People carry out voice searches when...
Many small businesses find it difficult to hold onto their audience. Even if they have a clearly defined customer profile, it’s often hard to latch onto their attention and bring them back to buy more products and order more services. This is especially true if your business typically offers...
There comes a time in a successful business owner’s journey from start-up to established company when the question of expansion arises. If you’re a committed entrepreneur, then expansion is almost certainly going to be part of your long-term strategy; but if you’re a small business that’s doing well, even...
Keeping the office clean when you don’t have access to a cleaning service is something which can be a bit of a challenge. It is important for us to be able to clean the office regularly to maintain order and make sure that the space is hygienic. Today we...
Now is the time to be innovative, to be daring, take risks and without any cliche, think outside the box. Small businesses are taking on the giants of their respective industries like never before. Talk about giving the so-called giants of industry a run for their money, small businesses...
We spend our days bombarded by a plethora of options. From what sandwich filling to choose to large life decisions like what city to live in, our options really do seem endless these days. In a time of boundless connectivity, truly global options, limitless information and complex, interconnected organizations,...
Marketing your business can be one of the most difficult things that you have to do. You know that your target audience is out there, but how do you reach them, and make them interested in your brand and your services? When you’re a small business, with a limited...
So, you’ve got a product or service to sell and you’ve got a business plan in place, maybe you’ve even been selling your product online already. But now it’s time for you to move your product or service to the high street and make it readily available for people...
Increasing numbers of people are deciding to set up their own small businesses. This isn’t all too surprising. Sure, the majority of people work in employed positions and there are plenty of perks that come hand in hand with this working situation. When you are employed you are provided...
In many respects, you could say that everything you ever do in business is an attempt to grow it. Whether you are trying to improve products, rank up services, make your customers happier or have more customers in the first place, all of this is essentially a means of...