Not all recommendations we enjoy will come from our most aggressive marketing tactics, no matter our intentions. You may use the most refined SEO techniques, the strongest advertising efforts, the highest quality video production team and the most targeted social media marketing, but sometimes, the fundamental methods of renown...
These days if you want your business to be successful coming off as a massive, multi-million-dollar corporation can work against you. In fact, customers may see you as a faceless corporation that is only interested in taking their money and not with the outcome they will receive. Of course,...
Engaging your customers is essential if you hope to retain them. It’s easy to secure one sale or one commission of a service, but building a good reputation is foundationally reliant on having that same client come back. This is how word of mouth spreads, and how positive customer...
When starting a new business, throwing a launch party can be a great way of building initial buzz and encouraging customer interest. It’s your chance to show that you’re not just another small startup and that you’re hoping to make a splash in the current marketplace. Here are a...
Building a brand is so important in business, but it’s something that many small companies can overlook. Think of it this way, you’re not just selling a product but a lifestyle- to attract people to your business your brand needs to target them in the right way. People instinctively...
