Branding

In the rapidly changing digital space, a compelling online business presence is critical to the success of your company. It forms the basis of your identity online and influences how customers and potential clients interact with you. An active online presence improves customer engagement and retention, and positively impacts...

Running a business these days is all about giving your customers the best experience. Whether you are selling products or services, everything you do is going to affect the customer experience. This includes the support you give them and the way you market your products. This means that you...

The retail industry is constantly evolving and some of the rules that once governed it no longer apply. Here are a few success tips that could be useful for anyone thinking of launching a retail business in 2019 or rebranding an existing business…Research your competition The best retail businesses are...

Brand awareness is at the heart of any successful marketing campaign. If your brand resonates with potential customers and sticks in their minds, they’ll immediately think of your company when they come to buy products. But building a solid brand is so difficult and it takes a long time...

The business world is always evolving, whatever the industry. An engaging brand has always been important to the success of any company, but consumer wants and needs change with every passing year. What might have worked for your brand in 2017 might not work for it in 2019. As...

I recall being a consultant for a young entrepreneur around 10 years ago. Like many young aspiring business owners, he was confident that having a general idea was enough to succeed. He thought that having created a good product meant that fame and fortune was just around the corner....

It’s true to say that social media can be a vital asset for any business owner. Business owners like social media for one very important reason - it’s free! It’s true, you can set up a full campaign across social media without spending a single penny. As well as...

It can be frustrating when you have an e-commerce business that is struggling to get off the ground, as this is an industry which is incredibly lucrative with more and more people shopping online these days. It is an extremely competitive industry which means that many entrepreneurs struggle to...

There are so many effective ways to reach customers, but nothing compares to face-to-face interactions with customers. It is the reason why trade shows are still an important part of the marketing strategies of many companies. But how can you get those prospects and customers into your booth? Let’s...

When it comes to running your business smoothly and efficiently every single day, you have got that down to a fine art. You are producing excellent products; super swift services and your customer service is impeccable. Now that you have mastered your day to day workflow, it’s time to...