Not all recommendations we enjoy will come from our most aggressive marketing tactics, no matter our intentions. You may use the most refined SEO techniques, the strongest advertising efforts, the highest quality video production team and the most targeted social media marketing, but sometimes, the fundamental methods of renown...
Modern business owners face an uphill battle if they want to try to take their businesses to the next level. There are a lot of things that have to be accounted for, and there are so many things that can go wrong in the business world. It is really...
Some logos stand out more than others. The Starbucks brand seems to have a life all of its own with its drawing of a green "siren" who is luring people away for a great cup of java. Another logo design that is impressive is the Dunkin Donuts brand. Its...
These days if you want your business to be successful coming off as a massive, multi-million-dollar corporation can work against you. In fact, customers may see you as a faceless corporation that is only interested in taking their money and not with the outcome they will receive. Of course,...
We’re all in business for different reasons… But at the same time, we’re kind of all in business for the same reason. We want to make a positive difference in the world and change the world around us for the better. We want to enrich the lives of others...
Engaging your customers is essential if you hope to retain them. It’s easy to secure one sale or one commission of a service, but building a good reputation is foundationally reliant on having that same client come back. This is how word of mouth spreads, and how positive customer...
Starting your own business can feel like a goliath task. There’s so much to do, so much to think about, and so much that can go wrong. But where there is room for things to go wrong, there is certainly plenty of room for things to go right.One of...
When starting a new business, throwing a launch party can be a great way of building initial buzz and encouraging customer interest. It’s your chance to show that you’re not just another small startup and that you’re hoping to make a splash in the current marketplace. Here are a...
Building a brand is so important in business, but it’s something that many small companies can overlook. Think of it this way, you’re not just selling a product but a lifestyle- to attract people to your business your brand needs to target them in the right way. People instinctively...
It’s almost unheard of for a business not to have a blog section. Blogs are quickly becoming a way of sharing news, opinions and even offering lighter content compared to the rest of your website.A blog can be a useful asset, but if you’re not making the most of...