With a new year right around the corner, right now is the perfect time to start thinking about new business ideas and ventures you may not have been able to explore. When it comes to starting a business on the internet, it's actually a lot easier than you might...
There are many ways in which a modern business can start struggling, but poor sales figures are the clearest. Without revenue, everything else the company sets out to achieve feels almost redundant. So, if the venture isn’t performing, increase sales figures will often be the best solution.Encouraging more clients...
A brand is a business identity. But more importantly, your brand is your voice, and it’s in the interest of your business survival to spread it and make it heard. Unfortunately, while in the old days a handful of positive press articles would have sufficed, nowadays you need to...
PPC traffic is great for both B2C and B2B eCommerce businesses. According to ThinkWithGoogle, 57% of B2B customers are halfway towards making a purchase before even visiting your site. However, you can't apply the same strategy for both types of customers.It is important to understand the nuances that distinguish...
Crowdfunding has earned a lot of attention lately. According to one estimate, brands and individuals raised over $34 billion with crowdfunding sites in 2015. A number of new reports have been released to help people capitalize off of crowdfunding opportunities.While crowdfunding can be highly effective for certain purposes, it...
The internet has empowered just about every one with a great business idea to open their online doors and start trading.And while this is exciting and easy, it does have one major drawback: you are competing in a global market against established businesses with more experience and money than...
Nothing changes faster than online business promotion. A website and a blog used to be enough. To build a killer online presence these days is so much more. You still need your website. But now you have to worry about social media campaigns, infographics and online profiles. How can...
Talent attraction and recruitment for any company or recruitment team can be and often continues to be a tedious if not exhausting process.  Trying to ascertain the exact job description and marketing channels to entice your ‘perfect’ candidate can take days of preparation and then there is that small...
Among the different alternatives you have in the world of content marketing, a catchy and short explainer video is definitely one of the perfect choices you could make. Explainer videos engage audience in a different way because they are the best combination of simplicity, information, entertainment, and persuasion you...
Is your company on CrunchBase yet? If not, get moving! CrunchBase, along with LinkedIn, is a must-list site for any business or professional. Like LinkedIn, it's vital that your business or professional CrunchBase profile contain the details about your company and/or expertise in an attention-grabbing easy-to-read style.Follow these...