Branding

When starting a new business, throwing a launch party can be a great way of building initial buzz and encouraging customer interest. It’s your chance to show that you’re not just another small startup and that you’re hoping to make a splash in the current marketplace. Here are a...

Building a brand is so important in business, but it’s something that many small companies can overlook. Think of it this way, you’re not just selling a product but a lifestyle- to attract people to your business your brand needs to target them in the right way. People instinctively...

It’s almost unheard of for a business not to have a blog section. Blogs are quickly becoming a way of sharing news, opinions and even offering lighter content compared to the rest of your website.A blog can be a useful asset, but if you’re not making the most of...

Introducing new website visitors to your brand can be challenging. You need to convey your brand message clearly and succinctly to engage your visitors and encourage them to seek more information. Many marketers struggle to accomplish this goal with landing pages with a lot of text, since most people...

Some brands seem to have appeared out of thin air. Suddenly everyone knows who they are, what they do, where you can buy them and that they’re the next big thing. But how? What is it that makes the brands pop so hard that they’re everywhere, and seemingly organically?...

We all understand the importance of building a solid brand for our business. After all, what’s the point of working hard each and every day to be the best there is at what you do if nobody knows who you are? Your brand is a symbol around which you...

Have you ever sat down and really thought about the ways in which you yourself shop? When devising a marketing strategy for your business, you might be a little hesitant to allow this idea to influence you. However you’re probably nothing special with regards to habits, click patterns and...

Running a business is made up of a lot of elements but the most important element of business is keeping the customer happy. Companies all around the globe do this in a variety of ways, from offers on their products and services, to social media freebies and giveaways. Happy...

As an entrepreneur, you are your own brand. The first handshake, smile, text, email or call defines you to the person you want to do business with. Your email address is a lot more than a place for people to communicate with you. It’s an address that communicates a...

One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...