Branding

Personalization and custom branding are two sides of the same coin. They are surprisingly relatively new concepts under the modern capitalist economy. Companies need to understand the importance of custom branding and the steps they need to take to execute it properly.One of the most important things that companies...

Without a good brand behind you, you are going to be much less confident in the ability of your business to succeed as you want it to. A brand can be a powerful instigator of what you want in business, and without it you are going to struggle to...

As many of the startups do not have the budget for their marketing campaigns to take the market's attention right away, they play it smart. You'd ask how? It's simple. By investing smartly. By putting their budget on promotional products such as custom paper bags, custom cookies, personalized backpacks,...

Once you have your business plan finished, your funding is in, your location is chosen, and all you need is staff - there is one last thing. You need to design their uniforms. If you are in an office, you can still create some apparel for them. Many corporations...

When buying any item or product, there are a lot of things which need to be considered before a final purchase is made. This process of forethought and contemplation is even more crucial when the goods are being bought for the purpose of business. This is because they have...

According to a new CX Network research on the global state of customer experience (CX), the biggest challenge modern businesses face is building a customer-first culture. And this is extremely important because customers can request immediate feedback from a company through a myriad of online channels. Thus, the communication...

If consumers are unable to trust your brand, you’re going to have a tough time convincing them to become customers of yours. Ask yourself this, would you partner your business up with another company if you didn’t feel that you could rely on them?Quite simply, getting people to trust...

Nowadays only strong brands survive on the market. The Coca-Cola logo is recognized by 94% of people in the world. Patel S. mentioned that every brand always has a good story. Branding is needed for new products that seek to declare themselves. Brand messaging is needed for companies that...

Popsocket is phone grip as well as phone stand. It expands and collapses because it uses an accordion mechanism. It pops whenever users need -A grip - Users can hold phone securely to call, surf, text, look at images, and take selfies. Hands feel relaxed, while keeping the...

As we have discussed in numerous articles, eco-friendly marketing is becoming incredibly popular among consumers.  A study by Cone Communications found that nearly three out of four customers have said that they take environmentalism into consideration when they make a purchase. The majority of millennials are actually willing to...