Branding

Introducing new website visitors to your brand can be challenging. You need to convey your brand message clearly and succinctly to engage your visitors and encourage them to seek more information. Many marketers struggle to accomplish this goal with landing pages with a lot of text, since most people...

Some brands seem to have appeared out of thin air. Suddenly everyone knows who they are, what they do, where you can buy them and that they’re the next big thing. But how? What is it that makes the brands pop so hard that they’re everywhere, and seemingly organically?...

We all understand the importance of building a solid brand for our business. After all, what’s the point of working hard each and every day to be the best there is at what you do if nobody knows who you are? Your brand is a symbol around which you...

Have you ever sat down and really thought about the ways in which you yourself shop? When devising a marketing strategy for your business, you might be a little hesitant to allow this idea to influence you. However you’re probably nothing special with regards to habits, click patterns and...

Running a business is made up of a lot of elements but the most important element of business is keeping the customer happy. Companies all around the globe do this in a variety of ways, from offers on their products and services, to social media freebies and giveaways. Happy...

As an entrepreneur, you are your own brand. The first handshake, smile, text, email or call defines you to the person you want to do business with. Your email address is a lot more than a place for people to communicate with you. It’s an address that communicates a...

One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...

Crunchbase is one of the top sources for tech business news and insights. Brands publish insider information on crunchbase, and passionate technologists come together to share info and try to piece together the puzzle pieces in a fast-paced, innovative market.If you own a business, you need to understand how...

It's something that affects all walks of life, the issue of confidence is something that we all have a crisis with on occasion. Whether it's struggling with your business image, your overall ability to lead, or you are starting at the very bottom of the chain, the tasks that...

People fear the idea of starting a business. Once you realize that around 90% of all startups fail, it’s easy to see why people aren’t willing to invest their time, money or effort into starting up a business. However, that doesn’t mean that you need to be within that...