Every brand that knows they need to boost their marketing mission also knows they need to specifically attract the millennial market. This isn’t just because they are easily the biggest generation out there, but because they have influenced the generations either side of them - the baby boomers and...
Lots of people have great ideas and dream that their idea will be the next big thing. However, getting a product from conception to market, is no mean feat. Many people fail at the very first few steps, as they realize that their idea is not as popular as...
When you’re in a restaurant, do you ask for a cola or do you request a Coke from the server? Do you use an adhesive bandage or a Band-Aid to deal with your cuts and scrapes? Do you cook our winter stews in a slow cooker or do you...
If you look at the profile pictures of people on social media, they run the gamut from exuding professionalism to goofiness and everything in between.If you're a clown by profession, goofy is exactly what you want. If you're a business professional, however, goofy gives the wrong impression. Having a...
SEO. If you know the smallest amount about marketing, it’s likely you know what this is. If you don’t, let us explain. SEO is short for Search Engine Optimization, and it’s basically the method which dictates how popular any given post or video will be on Google search rankings....
If you’re asking yourself, “What is influencer marketing?” this guide is for you. And for seasoned influence marketers, I’ll provide updates on how this popular marketing strategy is changing in 2018.What is Influencer Marketing? Influencer marketing is the process that top brands use to leverage the voice of popular celebrities...
A strong online presence is so important in 2017. Most businesses operate online, and to be successful online you need to find a way to ensure that your presence stands out. It needs to be strong and unshakeable. Even if you operate offline, a strong online presence can help...
Those of us who know a craft generally enjoy it as a leisurely hobby. But what if you could make money from that craft by turning it into a business? This could be anything from handcrafted jewelry to a homemade sauce to personally arranged flower bouquets. Such a bold...
In business, image is everything. If your business image isn’t right, you’re not going to be getting the triumphant results that other businesses will be getting. It doesn’t matter how great your product or service is; the image you present to your audience will make the biggest difference in...
If you are thinking about creating an online web store to sell your handmade or custom items, you will have to face a huge competition worldwide. With online retailers using Amazon, eBay, and Etsy to promote their products, you might find it difficult to reach your audience. If you...