Branding

Where do you see yourself in twenty years? It’s a common interview question, and it should be something you ask yourself before starting a new adventure.The average adult, full-time worker in the United States spends 47 hours a week at work. That’s 2,444 hours per year, and approximately 97,760...

Sometimes things come up that means we have to drastically alter our course. Maybe your finances aren't in as good a shape as you thought, or maybe you've suffered setback after setback. But when we're working at making the business a more prominent beast, we can't sacrifice our marketing....

There is no denying that every business, no matter how big or small or where in the world you are based, needs to make the most of the Internet. This is an amazing platform with a wealth of opportunities. If you want to make waves online in 2019, read...

Looking at the statistics that come with opening a small business, you’d be forgiven for wondering whether your business could ever succeed. Around half of businesses have failed by the fifth year - knowing this fact, and similar stats, it’s all too easy to forget your dreams and try...

If this year you are looking for a new way to market your brand and get the word out there about who you are… a great ideas for you could be to step away from your computer screen and come face to face with your customer base,. Trade shows...

Big data has helped businesses identify new opportunities. They can use their knowledge of big data to find better ways to optimize existing business strategies, identify new markets and expand into new product lines. This is great for successful business owners that want to take their growth to the...

In the rapidly changing digital space, a compelling online business presence is critical to the success of your company. It forms the basis of your identity online and influences how customers and potential clients interact with you. An active online presence improves customer engagement and retention, and positively impacts...

Running a business these days is all about giving your customers the best experience. Whether you are selling products or services, everything you do is going to affect the customer experience. This includes the support you give them and the way you market your products. This means that you...

The retail industry is constantly evolving and some of the rules that once governed it no longer apply. Here are a few success tips that could be useful for anyone thinking of launching a retail business in 2019 or rebranding an existing business…Research your competition The best retail businesses are...

Brand awareness is at the heart of any successful marketing campaign. If your brand resonates with potential customers and sticks in their minds, they’ll immediately think of your company when they come to buy products. But building a solid brand is so difficult and it takes a long time...