Branding

Crunchbase is one of the top sources for tech business news and insights. Brands publish insider information on crunchbase, and passionate technologists come together to share info and try to piece together the puzzle pieces in a fast-paced, innovative market.If you own a business, you need to understand how...

It's something that affects all walks of life, the issue of confidence is something that we all have a crisis with on occasion. Whether it's struggling with your business image, your overall ability to lead, or you are starting at the very bottom of the chain, the tasks that...

People fear the idea of starting a business. Once you realize that around 90% of all startups fail, it’s easy to see why people aren’t willing to invest their time, money or effort into starting up a business. However, that doesn’t mean that you need to be within that...

Every brand that knows they need to boost their marketing mission also knows they need to specifically attract the millennial market. This isn’t just because they are easily the biggest generation out there, but because they have influenced the generations either side of them - the baby boomers and...

Lots of people have great ideas and dream that their idea will be the next big thing. However, getting a product from conception to market, is no mean feat. Many people fail at the very first few steps, as they realize that their idea is not as popular as...

When you’re in a restaurant, do you ask for a cola or do you request a Coke from the server? Do you use an adhesive bandage or a Band-Aid to deal with your cuts and scrapes? Do you cook our winter stews in a slow cooker or do you...

If you look at the profile pictures of people on social media, they run the gamut from exuding professionalism to goofiness and everything in between.If you're a clown by profession, goofy is exactly what you want. If you're a business professional, however, goofy gives the wrong impression. Having a...

SEO. If you know the smallest amount about marketing, it’s likely you know what this is. If you don’t, let us explain. SEO is short for Search Engine Optimization, and it’s basically the method which dictates how popular any given post or video will be on Google search rankings....

If you’re asking yourself, “What is influencer marketing?” this guide is for you. And for seasoned influence marketers, I’ll provide updates on how this popular marketing strategy is changing in 2018.What is Influencer Marketing? Influencer marketing is the process that top brands use to leverage the voice of popular celebrities...

A strong online presence is so important in 2017. Most businesses operate online, and to be successful online you need to find a way to ensure that your presence stands out. It needs to be strong and unshakeable. Even if you operate offline, a strong online presence can help...