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Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...

Entrepreneurs and business owners face many threats in the modern world. Identifying the risks and limiting them as much as possible is essential if you want to succeed well into the future. However, those just starting out who have no experience might struggle when it comes to putting preventative...

The advent of the internet age has brought about more and more options for storing, recording, and communicating with your employees as well as your data and many other aspects of business. The idea of a wholly digitalized office is becoming more and more of a reality every day...

Owning and running a business isn’t an easy task, as you already know. So it’s understandable that you want only the best for your business. This could be in the means of technology, staffing, produce, or whatever applies to your business to make it run smoothly. Every move that...

There are a lot of things that you need to be aware of as a business owner. You need to be sure that you're taking care of your employees, that your products are as high quality as possible, that you're marketing your business effectively, as well as dozens of...

Employee training isn’t the end-all, be-all of endpoint security for your business; you need to combine effective endpoint detection and response tools with employee training to create an effective security strategy for your business’s sensitive data. But, that said, people are the biggest point of vulnerability in most systems....

Every business needs to protect itself from threats such as theft, fraud, supplier failure, or problems occurring due to damage through wear and tear or even natural disasters.  Risk is everywhere, and the true spirit of an entrepreneur is one of a risk taker, so it is assumed you...

For a moment, let’s look at the film industry. With a quick example, you’ll see how it can relate to virtually any business model. A few weeks ago, Justice League was released by Warner Bros. to an eager audience...or so they thought. Actually, the film suffered a lackluster opening...

Your business is an extension of you. It has your ethos and values embedded in its very core. Every transaction, every customer interaction and every element of your branding reflect who you are and what you stand for. Thus, it’s likely that you’re a strong advocate of the personal...

By now, all entrepreneurs should appreciate the importance of computers for business strategies. After all, they influence virtually every aspect from accounting to zonal pricing and everything in between. If only one area of the company that deserves revitalization, those computer networks are the leading candidate.It can seem quite...