Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
The first drone was built shortly after World War II. For decades, drones were used almost entirely for warfare. A lot has changed over the last few years.Drones are currently used for a variety of civilian purposes. Photographers often use drones to take aerial pictures. Amazon and other companies...
Trade shows are still a booming business, even in the world of digital commerce. Believe it or not, trade show marketing is actually growing nearly 2% a year.However, trade show marketing can also be difficult. Consumer expectations are changing in many ways. People expect expedited service and fewer errors.Fortunately,...
The Internet is changing the future of education in remarkable ways. Over the past 20 years, students and educators have become very reliant on online resources for research and collaboration. The Internet has also opened the door for students to learn online. According to the Department of Education, one...
There are quite a few reasons to spend time, effort, and money on data protection. They can include minimizing any sort of financial loss, being compliant with regulatory requirements, meeting expectations of your clients, and to maintain levels of productivity that are high. With computers becoming such an integral...
Selling software as a service is the natural step forward from selling CDs and DVDs to companies. But just because you’ve got a great idea in mind, it doesn’t automatically entitle you to make a success of that idea. There are many ways to sell software as a service...
Messy offices are common regardless of the industry you happen to be in. What people forget is that keeping your office clean is harder than it looks. When you have a busy schedule, it can be difficult to make sure that you even have the time to get productive.But...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015.Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...
As a business owner, no decision made regarding your business is ever made lightly. Even when you are doing something as simple as shopping for electronics for your business, you are going to be faced with decisions like should you buy a secure USB flash drive or could you...
Cloud services are a boon for small businesses, cutting the overhead on file storage, accounting, and ecommerce software. Storing data on the go is essential for many small business owner, who might need to access files from a personal device or contract work to employees in far-flung areas. Cloud...