We are lucky to live in a time where technology is changing at a rapid rate, and we can use that technology to better our lives and better our businesses. And when you use the right tools, they can quickly become your (as a small business owner’s) best friend....
Cyber security has never been a greater concern for companies and organizations of every size. In the past year alone, a number of high profile attacks have left industry-watchers shaken, and the three largest-ever attacks in terms of number of people affected have all taken place in the last...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Entrepreneurs and business owners face many threats in the modern world. Identifying the risks and limiting them as much as possible is essential if you want to succeed well into the future. However, those just starting out who have no experience might struggle when it comes to putting preventative...
One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...
The advent of the internet age has brought about more and more options for storing, recording, and communicating with your employees as well as your data and many other aspects of business. The idea of a wholly digitalized office is becoming more and more of a reality every day...
If you’re tempted to make the move from full-time employee to master of your own destiny, you need to consider what your top priorities will be for the first twelve months of your new venture. You will be foregoing the luxury of a steady wage, excellent promotion prospects and...
Owning and running a business isn’t an easy task, as you already know. So it’s understandable that you want only the best for your business. This could be in the means of technology, staffing, produce, or whatever applies to your business to make it run smoothly. Every move that...
We all do a bit of online shopping now and again. In fact, the tables might be turning with more and more people choosing to perform their consumerism online rather than in person. The shopping experience itself is therefore vital to not only attracting a potential sale but finalizing...
There are a lot of things that you need to be aware of as a business owner. You need to be sure that you're taking care of your employees, that your products are as high quality as possible, that you're marketing your business effectively, as well as dozens of...