Most entrepreneurs appreciate that the probability of success is not very high. Recent data shows that 45% of small businesses fail within the first five years. Businesses that fail to adapt have the worst odds of success. If you want your business to thrive...
Are you running a photography business? You may find yourself overwhelmed with the competition. The Bureau of Labor Statistics shows that there are 133,500 photographers in the United States. Although the number of photography jobs has dropped 4% over the previous year, the market is still saturated.
The ecommerce industry has changed our world in ways that we never foresaw. In 2019, the global market was worth $3.53 trillion. Unfortunately, the success rate for ecommerce businesses is not very high. Many people believe that the likelihood of success in the ecommerce...
If it feels like your debt might be taking over your life, you are not alone. From credit cards to student loans, you might have to pay money toward any number of debts. But even if it feels like your debt is drowning you, it is still...
Financial troubles are the most common reason why businesses fail. Therefore, it’s not surprising that many business owners are tempted into taking loans without thinking it through fully. Especially now, when the coronavirus crisis puts so much pressure on every business making it almost impossible to survive...
The Covid-19 outbreak has changed the world as we know it for the short to medium term at least. The vast majority of businesses have been affected in one way or another - be it through forced closure or an unexpected boom - as society adapts to...
There are many different factors that you have to look at when you are running a business. You have to think about marketing, accounting and human resource management. You might not think as much about cleanliness, but this is also very important for running a business.
A typical eCommerce website has a conversion rate of between 2.5% and 4.3%. However, your goal is not to be average but to stand head and shoulders above the competition. In this article we outline some of the most effective ways...
Marketing to businesses is fundamentally different from marketing to consumers. For starters, when you are marketing to a business, the main goal of your marketing campaign is usually to educate and persuade the decision-makers in your target companies.  The goal of your marketing efforts is therefore to...
An integrated digital marketing strategy is vital. Without it, even the most promising and resource-heavy campaigns will only be able to reach a limited number of potential customers. To better understand this concept, think of an artist painting a landscape; they spend time only...