As a startup business, you have any important areas to think about all at once. Nonetheless, marketing is one key area to focus on as soon as possible, as this is what will transform your startup idea into a successful business. You want to get the word out about...
Marketing has undergone a major change in the last decade. Thanks to the advent of technology you hear terms like SEO, Digital marketing that is really going to confuse you. Some of the past terminologies like advertising and digital PR are still prominent however the manner in which they...
Email marketing is still one of the most effective marketing strategies. The ROI is 4,400%. However, many people struggle to create high performing email marketing campaigns. One of the biggest reasons is that the open rate on emails is so low. You need to know how to optimize your email...
Building the exposure of your brand is going to be very important. This is the most important stepping stone that determines the success of any brand. Thanks to the internet and digital marketing, building your brand image is a breeze these days. Out of the multiple techniques present to do...
The world of marketing has changed drastically over the last 10 years, with the approach that businesses adopt in 2020 unrecognisable to that in 2010. Technology has advanced quicker than at any other point in history and, not only that, the search industry has come along in leaps and...
The digital age has made it a necessity to invest time and money into online marketing. The creation of a great marketing campaign depends on the goals of the campaign. A branding campaign might not want to delve into PPC marketing as this does little to build the brand....
Starting a new business venture, or indeed simply beginning a new campaign means that marketing comes to the forefront and with it, the challenges of how to create and make a successful strategy that pays dividends and keeps your consumer base happy. How many of us stick to tried and...
Selling products at a retail store, tradeshows, and online sales present three different challenges. Retail has to compete with online shopping but plays a huge factor in brand recognition. Tradeshows can allow a company to sell their product in a huge retail chain or on a retail giant’s website....
If you are looking to kickstart your business this year then there are many different options to consider. It is easy to fall behind when you start to plateau and stand still for too long in the business world, which is why it is so important to know the...
Signage can cover a broad range of specialist areas, so if you’re thinking about starting your own signage company, you need to be very clear about your goals. It’s not easy to launch a new business, and the signage sector is particularly challenging due to the high number of...