Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
Social media marketing campaigns on Facebook, LinkedIn, Snapchat, Instagram, Pinterest and Twitter run the gamut from pathetic to out-of-the-ballpark brilliant. Maybe you can pick up a few pointers from these four wildly successful social media campaigns. Just in Time Your company probably has a Facebook page similar to this...
Nothing changes faster than online business promotion. A website and a blog used to be enough. To build a killer online presence these days is so much more. You still need your website. But now you have to worry about social media campaigns, infographics and online profiles. How can...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...
Social selling is a very new phenomenon that relies on social media to convert leads. Jill Konrath recently created a video called The Rise of Social Selling, where she pointed out social selling is transforming marketing. “Sellers who've embraced social media are creating new opportunities that totally bypass traditional sales...
Among the different alternatives you have in the world of content marketing, a catchy and short explainer video is definitely one of the perfect choices you could make. Explainer videos engage audience in a different way because they are the best combination of simplicity, information, entertainment, and persuasion you...
Twitter is a confounding medium. Sure, the whole 140-character thing is deceptively easy to understand, even if it’s getting more complicated by the month. But Twitter is probably the toughest widely used social platform to master. That’s why Twitter, for all its promise, continues to struggle against newer, more user-friendly...
Is your company on CrunchBase yet? If not, get moving! CrunchBase, along with LinkedIn, is a must-list site for any business or professional. Like LinkedIn, it's vital that your business or professional CrunchBase profile contain the details about your company and/or expertise in an attention-grabbing easy-to-read style. Follow these...
The local Yellow Pages have been irrelevant for the past 20 years. However, many local businesses haven’t invested nearly enough in establishing an online presence. In 2016, local businesses will have a difficult time surviving if they aren't listed online. If your business lacks an online presence, then you need...
What can you do to send online sales through the roof? That’s a question you might be asking if you’re in a sales slump. Despite your well-designed user-friendly web design, your proven product, your well-written blog, and your extensive social media presence, things just aren’t happening for your business. Fortunately,...