Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Owning an online store can be very lucrative. Last spring, Oberlo reported on an entrepreneur that created a million dollar business in just eight months. I have personally known other online merchants that earned six-figure incomes from them.It doesn’t happen overnight though. Growing an online store into a thriving...
You’ve binge watched The Founder, Steve Jobs and Joy. The Innovator’s Dilemma is on your kindle.You’re fired up and ready to start the new year by finally launching your very own online business!Congratulations. You’re about to embark on a life changing journey that will, if you have the tenacity...
One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...
Knowing the most effective way to market your business is a hurdle many business owners – and their marketing managers – are familiar with. With so many options available and with a budget to consider, where do you start, and how do you decide which will be the best...
If there is one thing that all businesses need to get right, it is marketing. If you are putting together a marketing strategy for your business, you need a careful and considered approach. To make sure you have covered all options, there are a number of key questions you...
Every brand that knows they need to boost their marketing mission also knows they need to specifically attract the millennial market. This isn’t just because they are easily the biggest generation out there, but because they have influenced the generations either side of them - the baby boomers and...
While you might love using the PayPal payment platform for invoicing, receiving and making online payments, and financial reporting, you have additional options worth considering. In fact, the alternatives provide a host of financial services. Take Google Wallet as a prime example. Not only can you send invoices, you...
When you’re in a restaurant, do you ask for a cola or do you request a Coke from the server? Do you use an adhesive bandage or a Band-Aid to deal with your cuts and scrapes? Do you cook our winter stews in a slow cooker or do you...
If you have recently invested in property and you are looking for the best tenants, you will need to know how to market effectively. The number of landlords and real estate agents that still use outdated and ineffective methods is baffling, which means you can really stand out from...