If there is one thing that all businesses need to get right, it is marketing. If you are putting together a marketing strategy for your business, you need a careful and considered approach. To make sure you have covered all options, there are a number of key questions you...
Every brand that knows they need to boost their marketing mission also knows they need to specifically attract the millennial market. This isn’t just because they are easily the biggest generation out there, but because they have influenced the generations either side of them - the baby boomers and...
While you might love using the PayPal payment platform for invoicing, receiving and making online payments, and financial reporting, you have additional options worth considering. In fact, the alternatives provide a host of financial services. Take Google Wallet as a prime example. Not only can you send invoices, you...
When you’re in a restaurant, do you ask for a cola or do you request a Coke from the server? Do you use an adhesive bandage or a Band-Aid to deal with your cuts and scrapes? Do you cook our winter stews in a slow cooker or do you...
If you have recently invested in property and you are looking for the best tenants, you will need to know how to market effectively. The number of landlords and real estate agents that still use outdated and ineffective methods is baffling, which means you can really stand out from...
When you set up your own business, you want it to operate to the best of its ability and stand out from the competition. However, there are several things that you need to do in order to achieve both of this things. While there are plenty of generalized services...
If you look at the profile pictures of people on social media, they run the gamut from exuding professionalism to goofiness and everything in between.If you're a clown by profession, goofy is exactly what you want. If you're a business professional, however, goofy gives the wrong impression. Having a...
It's hard to deny how important the internet is to running a successful business in the modern world. The reality is that if your business isn't online in the 21st Century, you're almost certainly going to end up falling behind the competition and getting left in the dust. However,...
If you’re asking yourself, “What is influencer marketing?” this guide is for you. And for seasoned influence marketers, I’ll provide updates on how this popular marketing strategy is changing in 2018.What is Influencer Marketing? Influencer marketing is the process that top brands use to leverage the voice of popular celebrities...
The new year has arrived and with it comes new opportunity to supercharge your sales and marketing campaigns for 2018. Instead of relying on safe traditional advertising strategies, it may be time to adopt new and disruptive approaches. Here are four strategic approaches that you can utilize in 2018...