One of the most important aspects of business, inside and outside of social media, is your brand’s reputation. If you can’t maintain an upstanding reputation, then the whole house of cards will fall.True, there will always be haters. There will also always be brand ambassadors, if you know what...
Have you ever sat down and really thought about the ways in which you yourself shop? When devising a marketing strategy for your business, you might be a little hesitant to allow this idea to influence you. However you’re probably nothing special with regards to habits, click patterns and...
Businesses across industry sectors are seeking valuable information about their target markets. Their goal is to figure out who potential customers are and what they expect from brands. This is a way to avoid acting on a hunch and make informed business decisions. Note that demographic surveys pose a...
With the possibility of hyper-personalization within digital marketing, where you are able to target your exact target audience by filtering a wide variety of factors such as gender, location, interests, tastes, relationship status and even personality types… any company that is still spending money on generic marketing where they...
Running a business is made up of a lot of elements but the most important element of business is keeping the customer happy. Companies all around the globe do this in a variety of ways, from offers on their products and services, to social media freebies and giveaways. Happy...
The turbulent social media marketing landscape is evolving at an astonishing rate. Namely, studies predict that the number of social media users will reach 2.62 billion by the end of 2018.  Simply put, this sector is growing even faster than the internet itself. Precisely because of this, social networks...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Owning an online store can be very lucrative. Last spring, Oberlo reported on an entrepreneur that created a million dollar business in just eight months. I have personally known other online merchants that earned six-figure incomes from them.It doesn’t happen overnight though. Growing an online store into a thriving...
You’ve binge watched The Founder, Steve Jobs and Joy. The Innovator’s Dilemma is on your kindle.You’re fired up and ready to start the new year by finally launching your very own online business!Congratulations. You’re about to embark on a life changing journey that will, if you have the tenacity...
One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...