When you run a business, marketing is everything - if you’re not taking the time to market your business, then nobody is ever going to know about how you can help them and you’re not going to be able to survive.However, it can be overwhelming knowing where to get...
As technology continues to enhance the way we conduct business, e-commerce sites are continuing to adopt an omni-channel approach to create an integrated, seamless customer experience across multiple platforms and touch points when marketing to and communicating with customers.As such, the customer journey has become somewhat more complicated, as...
Whether you are a newbie to the world of marketing or you have a few years of experience in this high-pressure world, you will know that there is a lot more to the job than simply creating flyers and sending out emails. Marketing is becoming an integral part of...
It goes without saying that if you have a trade show planned for the near future, you’re going to want to steal the show. Trade shows are a fantastic way of networking, meeting customers and potential customers, and marketing your business - but only if you get them right....
Not all that long ago, anyone who was anyone in business would attend a whole string of trade events. Going to one of these after the other was a must if you were to stand any chance at taking your business far. Back then, events like these were the...
Sometimes things come up that means we have to drastically alter our course. Maybe your finances aren't in as good a shape as you thought, or maybe you've suffered setback after setback. But when we're working at making the business a more prominent beast, we can't sacrifice our marketing....
Instagram recently announced that half of its daily active users are now using Stories. As of January 2019, the feature now boasts a mind-boggling number of half a billion daily users. The Facebook-owned mobile app now has more than double the number of users than its direct competitor, SnapChat,...
Marketing is essential for the success of any business, and that goes double for startups and other entrepreneurial ventures. You could ultimately have the best product or service imaginable, but if no one knows about it, no one’s going to buy it, and you’re going to have to close...
If this year you are looking for a new way to market your brand and get the word out there about who you are… a great ideas for you could be to step away from your computer screen and come face to face with your customer base,. Trade shows...
Are you doing more harm than good with your marketing? Here are just a few popular marketing strategies that on the surface seem effective but can actually end up damaging your company.Buying likes/followers Having lots of followers on social media can make your company seem more popular and successful, but...