Marketing for a B2B company requires a higher degree of savvy than doing so for a more general audience. Business owners are smart, and they don't have much time to spend on reviewing materials. Therefore, it's critical to reach out to them through a variety of means and mediums...
As you know, the best tool to promote your business is email outreach. The ROI of email marketing is higher than almost any other medium. Most experts agree that the ROI of email marketing is somewhere between 3,800% and 4,400%. However, email marketing is not easy. You need to do...
The most successful marketing campaigns are the ones that target the right customers and engage with them on a personal level. Most marketers are good at reaching a specific age group or a certain demographic, but they struggle when it comes to engaging people on an individual level. That’s...
Global e-commerce revenue is expected to reach $2.84 trillion by the end of 2018 and is expected to hit $4.89 trillion in 2021. With more people gaining access to the internet via smartphones, and mobile screen sizes increasingly lending to pleasurable online browsing, this growth isn’t surprising. While it’s...
No business can survive over the long term without a constant stream of viable leads that can be converted into sales. What this means is that you have to have an excellent understanding of how to generate leads to be successful in business. Luckily, this is a topic you...
One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low. But...
When you set up your own business, you want it to operate to the best of its ability and stand out from the competition. However, there are several things that you need to do in order to achieve both of this things. While there are plenty of generalized services...
The Internet is where almost everybody lives in this new millennium. It is where we hang out with our friends (social media), do our research (educational sites, online schools, review sites), buy our goods and find people to perform the services we need. We use it to order food,...