As a small business, your existence is something that you need to work hard at in order to achieve. In a time where anyone can create a business with just an idea and little to no money, it can be difficult to be seen. However, with that being said,...
The most successful marketing campaigns are the ones that target the right customers and engage with them on a personal level. Most marketers are good at reaching a specific age group or a certain demographic, but they struggle when it comes to engaging people on an individual level. That’s...
Marketing events can be a fun way to reach out to new customers by offering a physical experience. Here are five types of marketing events that could be worth trying out to help promote your business.Launch party When launching a new business or product, a launch party can be great...
Skilled entrepreneurs know they have to keep up with changes in their industries and for businesses at large if they want the best chances for success. Here are six ways that marketing is evolving for small-business owners this year:1. It's Requiring Voice Search Readiness People carry out voice searches when...
With the rise of digital advertising and other online marketing tactics, exhibiting at a trade show event or conference can feel like an outdated practice. Though not as prevalent today as other forms of marketing may be, trade show marketing remains one of the best ways to connect with...
Your YouTube banner should show off your personality and encourage users to stay on your channel. Check out these tips on how to design a good YouTube banner.Known as channel art, your YouTube banner is the first thing people see when they land on your page. YouTube reserves a...
As we have discussed in numerous articles, eco-friendly marketing is becoming incredibly popular among consumers.  A study by Cone Communications found that nearly three out of four customers have said that they take environmentalism into consideration when they make a purchase. The majority of millennials are actually willing to...
Many small businesses find it difficult to hold onto their audience. Even if they have a clearly defined customer profile, it’s often hard to latch onto their attention and bring them back to buy more products and order more services. This is especially true if your business typically offers...
In marketing, the focus has slowly but surely shifted from traditional 'features-and-benefits' soapbox tactics to a new emphasis on creating quality content to get your brand noticed, connect with new audiences, and promote your products and services in a more organic way. Whatever your business does - whether you...
Nowadays more and more focus is being placed on online marketing techniques. However, this does not mean that we should ignore the traditional strategies that we have been using for years and years now. Whether it is a print advertisement in your local magazine or a display box inside...