Right now, data is more important than ever. Sure, it’s always been a key resource that we can turn to in business, but you will find that in today’s digital market, there are so many more options available to you that use data to better your business. But how...
Online privacy is a growing concern for both consumers and businesses. As an entrepreneur, you need to have a two-pronged approach to data privacy. You need to safeguard your own data to prevent financial losses, shield your entity from lawsuits and protect your intellectual property. You must also have...
Data management solutions of the past leave a lot to be desired in today’s fast-paced business environments where competition is fierce, and time is critical. Manual data collection is painfully slow and cumbersome for those responsible with creating and storing records, is sometimes inaccurate or incomplete due to human...
Though spending on cybersecurity creeps ever higher - this year reaching more than $96 billion worldwide - too many businesses are unknowingly compromising their security efforts with mistakes at their endpoints. An endpoint is any device connected to the business network, and by ignoring endpoint security, businesses are essentially...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
When you want to go into business for yourself, it’s not easy to know exactly what it is that you want to do. Because some people will know exactly where their entrepreneurial ambitions should lie, but others won’t. Some will just know that they want to run their own...
Running a business can be challenging. In addition to the daily grind, making sure your employees are satisfied, and operations are running smoothly, there is also making sure your customers are satisfied. If your company is struggling to effectively communicate with consumers, this could negatively affect all aspects of...
Your hotel begins collecting customer data the moment a traveler searches for accommodations in their destination city, giving you multiple points from which you can draw conclusions about your target audience. This information makes up the collective pool of “big data” now exerting a heavy influence on the hospitality...
Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
There are quite a few reasons to spend time, effort, and money on data protection. They can include minimizing any sort of financial loss, being compliant with regulatory requirements, meeting expectations of your clients, and to maintain levels of productivity that are high. With computers becoming such an integral...