Though spending on cybersecurity creeps ever higher - this year reaching more than $96 billion worldwide - too many businesses are unknowingly compromising their security efforts with mistakes at their endpoints. An endpoint is any device connected to the business network, and by ignoring endpoint security, businesses are essentially...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
When you want to go into business for yourself, it’s not easy to know exactly what it is that you want to do. Because some people will know exactly where their entrepreneurial ambitions should lie, but others won’t. Some will just know that they want to run their own...
Running a business can be challenging. In addition to the daily grind, making sure your employees are satisfied, and operations are running smoothly, there is also making sure your customers are satisfied. If your company is struggling to effectively communicate with consumers, this could negatively affect all aspects of...
Your hotel begins collecting customer data the moment a traveler searches for accommodations in their destination city, giving you multiple points from which you can draw conclusions about your target audience. This information makes up the collective pool of “big data” now exerting a heavy influence on the hospitality...
Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
There are quite a few reasons to spend time, effort, and money on data protection. They can include minimizing any sort of financial loss, being compliant with regulatory requirements, meeting expectations of your clients, and to maintain levels of productivity that are high. With computers becoming such an integral...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015.Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...
As a business owner, no decision made regarding your business is ever made lightly. Even when you are doing something as simple as shopping for electronics for your business, you are going to be faced with decisions like should you buy a secure USB flash drive or could you...
Cloud technology has changed the world in ways even Isaac Asimov could never have predicted. It's responsible for the emergence of big data, which allows brands to store troves of information they need to run efficiently and more profitably. Of course, the cloud and big data would be useless...