Content marketing is a really useful strategy for all kinds of businesses, particularly for ones that work mostly online. Content marketing is the creation, publication and distribution of online content, with the goal of reaching a specified target audience, converting them to paying customers. But how do you get...
When I first began my career in content marketing in 2008, it was a very introverted profession. Things have changed over the past decade in ways that I never would have expected. Collaborative content marketing is now the new frontier. Why collaborative content marketing is the future of the profession According...