Right now, data is more important than ever. Sure, it’s always been a key resource that we can turn to in business, but you will find that in today’s digital market, there are so many more options available to you that use data to better your business. But how...
All business which hope to even marginally successful will inevitably track certain metrics as a matter of course. All businesses, for example, will keep a clear record of their quarterly earnings, their personnel expenses, and so on and so forth.Not all businesses, however, take things to the next level...
What’s the real benefit of using data analytics in healthcare? The end goal should be to improve the functionality of hospitals and develop better treatments. In both of these scenarios, patients should receive better care at a more affordable cost.It’s no secret...
Running a business requires making a lot of very important and potentially difficult decisions. You need to think about how to market, who you should target and how certain campaigns have gone. While there are a lot of different ways to make these decisions, decisions that are based on...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Identity management is the term used to define the process of managing the digital identities provided to all employees within an organization. It has become an essential component of IT security, especially since the introduction of the GDPR in Europe, and more and more businesses are looking to step...
Though spending on cybersecurity creeps ever higher - this year reaching more than $96 billion worldwide - too many businesses are unknowingly compromising their security efforts with mistakes at their endpoints. An endpoint is any device connected to the business network, and by ignoring endpoint security, businesses are essentially...
As a business owner, no decision made regarding your business is ever made lightly. Even when you are doing something as simple as shopping for electronics for your business, you are going to be faced with decisions like should you buy a secure USB flash drive or could you...
Learning to be a leader is a lifelong task. Not only are there new lessons to constantly be learned about working with and leading people, but there are also new tools being constantly developed to help leaders manage their lives and businesses better. Here are some ways leaders can...
Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...