All business which hope to even marginally successful will inevitably track certain metrics as a matter of course. All businesses, for example, will keep a clear record of their quarterly earnings, their personnel expenses, and so on and so forth. Not all businesses, however, take things to the next level...
Your hotel begins collecting customer data the moment a traveler searches for accommodations in their destination city, giving you multiple points from which you can draw conclusions about your target audience. This information makes up the collective pool of “big data” now exerting a heavy influence on the hospitality...
No matter what sort of company you are, there is a good chance you are storing and using a lot of data. The volume of information and data created has increased exponentially in the past few years, and this is expected to continue in the future. However, managing all...
Right now, data is more important than ever. Sure, it’s always been a key resource that we can turn to in business, but you will find that in today’s digital market, there are so many more options available to you that use data to better your business. But how...
Cloud technology has changed the world in ways even Isaac Asimov could never have predicted. It's responsible for the emergence of big data, which allows brands to store troves of information they need to run efficiently and more profitably. Of course, the cloud and big data would be useless...
There are quite a few reasons to spend time, effort, and money on data protection. They can include minimizing any sort of financial loss, being compliant with regulatory requirements, meeting expectations of your clients, and to maintain levels of productivity that are high. With computers becoming such an integral...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns. Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Running a business can be challenging. In addition to the daily grind, making sure your employees are satisfied, and operations are running smoothly, there is also making sure your customers are satisfied. If your company is struggling to effectively communicate with consumers, this could negatively affect all aspects of...
Are you looking for ways to improve the accounts payable system at your company? Before the advent of the digital age, accounts payable was a paper process. It revolved around receiving invoices and writing out physical checks. In today's digital age, the accounts payable department of many businesses is paperless. It...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...