Everyday, businesses big and small are being bombarded with offers for new software, solutions, and systems. From BPM to ERP to SCM to CRM, it can all be overwhelming. Regardless of their classification, many leading options can have benefits for individual companies in specific industries. But even in these...
While it’s easy to assume that people buy from brands, the fact is that people buy from people. That’s why brand storytelling has become one of the big marketing trends of recent years. Personalizing your sales strategy is an effective way of boosting sales, but it may mean making...
Marketing events can be a fun way to reach out to new customers by offering a physical experience. Here are five types of marketing events that could be worth trying out to help promote your business. Launch party When launching a new business or product, a launch party can be great...
Business success is something we all strive for, but it can take a long time to achieve. When you launch a modern business, you will have a lot on your plate, but one of the biggest factors to consider is how you can make more sales for the business....
When a customer contacts you to arrange a meeting, it’s a good sign. They would never bother if they weren’t at least a little interested. The fact that they’re reaching out is a testament to your marketing efforts. It’s a sure sign that you’ve created a lead. Now, you...
Your stormtroopers are out in the field, talking to customers, to clients, to new hopeful clients, pitching and passionately pushing your product as far and wide as they can. When sales teams are away from the office and not surrounded by their colleagues, they know that it's now them...
It’s no secret that the world has been changing over the last few decades. With huge amounts of technology hitting the scene, it’s easy to see why the way that people live their lives has changed so drastically. As a big part of this change, though, money is an...
An entrepreneur or small business owner has a lot of different jobs to manage, but outside of offering a high-quality service or product, there’s not much that is as important as getting your prospects to notice you, and take as much interest as possible in your business. You might recognize...
Making a living as a contractor is the new big thing. One study found that 37% of the US workforce is part of the gig economy, as more and more people become independent contractors. The bad news is that it isn’t easy to make a living in the gig economy....
You might have the strongest sales team in the land, but all of this is for nothing if you don't get your prospects right from the start. Fortunately, modern technology has meant that companies are able to filter their prospects much more easily. Of course, that doesn't mean to say...