There are quite a few reasons to spend time, effort, and money on data protection. They can include minimizing any sort of financial loss, being compliant with regulatory requirements, meeting expectations of your clients, and to maintain levels of productivity that are high. With computers becoming such an integral...
Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
An IT department can be anything from a single person responsible for all IT functions within the company or an entire office with hundreds of desks. There are many reasons why your business may need an IT department and many reasons why your business doesn’t need one. This guide is...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...
Obviously, your business is not a Fortune 500 company. And no one is expecting you to act like it is. But even as a one-person startup, there is a lot you can learn from enterprise-caliber organizations. You need to take matters such as HR, bookkeeping, and marketing every bit as...
In October 2010, Microsoft launched the “To the Cloud” advertising campaign. Almost as quickly as it started, it became the butt of jokes. It still is for those who remember it. Lucky for Microsoft, that would be precious few. Everything about that campaign was horrendous. One of the big mistakes was...
As the world gets more complicated, it gets less safe. That’s the common wisdom, anyway. But what if we told you that as tech gets more advanced and more ingrained in our society, it can also make us safer than we have ever been? Here are just some of...
You can modify the hardware or software of your computer to achieve a definite objective although it is incompatible with its original purpose. This is realized through computer hacking. For consumers, this means a lot. For ecommerce business owners, it enables them to optimize the needs of their online...
Trade shows are still a booming business, even in the world of digital commerce. Believe it or not, trade show marketing is actually growing nearly 2% a year. However, trade show marketing can also be difficult. Consumer expectations are changing in many ways. People expect expedited service and fewer errors. Fortunately,...
While it’s now possible to do almost everything remotely, a video conference is not the same as a live conference. Business travel has a direct correlation with business growth. After all, it’s not just about listening to a keynote speaker at an industry event. That’s information you can even get...