Take your website seriously, it’s one of the most important parts of your business brand and profile. In fact, it’s not an exaggeration to label it as the home base of your company. It’s where all the information can be sourced back to that you might release on your...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Running a business can be challenging. In addition to the daily grind, making sure your employees are satisfied, and operations are running smoothly, there is also making sure your customers are satisfied. If your company is struggling to effectively communicate with consumers, this could negatively affect all aspects of...
When it comes to running an online business or blog, your online presence is essential to your success. Being able to stand out amongst your competitors in a sea of similarity can prove to be quite a challenge. Here are some successful and proven ways of helping to optimize...
In business, image is everything. If your business image isn’t right, you’re not going to be getting the triumphant results that other businesses will be getting. It doesn’t matter how great your product or service is; the image you present to your audience will make the biggest difference in...
There are currently more than a billion active websites and blogs on the internet today. Each of them having their own domain name along with a web hosting account to make sure their content is accessible throughout the world. When you think about how many sites are on the...
Cloud technology has changed the world in ways even Isaac Asimov could never have predicted. It's responsible for the emergence of big data, which allows brands to store troves of information they need to run efficiently and more profitably. Of course, the cloud and big data would be useless...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015.Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...
Twitter is a confounding medium.Sure, the whole 140-character thing is deceptively easy to understand, even if it’s getting more complicated by the month. But Twitter is probably the toughest widely used social platform to master. That’s why Twitter, for all its promise, continues to struggle against newer, more user-friendly...
Every business owner appreciates the need for safe and efficient data storage in the contemporary business environment. According to the U.S Small Business Association (SBA), your data is the most important asset and should be treated as such. In fact, a study published on Forbes indicates over 64% of...