More and more companies have considered working with remote teams. While remote working options can save a company a lot of money, especially in terms of workplace investments, there’s no denying that when poorly managed or executed, remote work can become a serious issue in business growth. You can...
In business, image is everything. If your business image isn’t right, you’re not going to be getting the triumphant results that other businesses will be getting. It doesn’t matter how great your product or service is; the image you present to your audience will make the biggest difference in...
Take your website seriously, it’s one of the most important parts of your business brand and profile. In fact, it’s not an exaggeration to label it as the home base of your company. It’s where all the information can be sourced back to that you might release on your...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Running a business can be challenging. In addition to the daily grind, making sure your employees are satisfied, and operations are running smoothly, there is also making sure your customers are satisfied. If your company is struggling to effectively communicate with consumers, this could negatively affect all aspects of...
When it comes to running an online business or blog, your online presence is essential to your success. Being able to stand out amongst your competitors in a sea of similarity can prove to be quite a challenge. Here are some successful and proven ways of helping to optimize...
There are quite a few reasons to spend time, effort, and money on data protection. They can include minimizing any sort of financial loss, being compliant with regulatory requirements, meeting expectations of your clients, and to maintain levels of productivity that are high. With computers becoming such an integral...
Cloud technology has changed the world in ways even Isaac Asimov could never have predicted. It's responsible for the emergence of big data, which allows brands to store troves of information they need to run efficiently and more profitably. Of course, the cloud and big data would be useless...
In October 2010, Microsoft launched the “To the Cloud” advertising campaign. Almost as quickly as it started, it became the butt of jokes. It still is for those who remember it. Lucky for Microsoft, that would be precious few. Everything about that campaign was horrendous.One of the big mistakes was...
Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015.Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...