Big data has helped businesses identify new opportunities. They can use their knowledge of big data to find better ways to optimize existing business strategies, identify new markets and expand into new product lines. This is great for successful business owners that want to take their growth to the...
Looking at the statistics that come with opening a small business, you’d be forgiven for wondering whether your business could ever succeed. Around half of businesses have failed by the fifth year - knowing this fact, and similar stats, it’s all too easy to forget your dreams and try...
In a fast-paced business world, knitted together by instant digital communication, things can get very old very quickly. In a bid to stay fresh and relevant, many businesses realize the need for change from time to time and that’s where re-branding can come in useful, providing a fresh energy...
Take your website seriously, it’s one of the most important parts of your business brand and profile. In fact, it’s not an exaggeration to label it as the home base of your company. It’s where all the information can be sourced back to that you might release on your...
Nowadays only strong brands survive on the market. The Coca-Cola logo is recognized by 94% of people in the world. Patel S. mentioned that every brand always has a good story. Branding is needed for new products that seek to declare themselves. Brand messaging is needed for companies that...
Building a brand is so important in business, but it’s something that many small companies can overlook. Think of it this way, you’re not just selling a product but a lifestyle- to attract people to your business your brand needs to target them in the right way. People instinctively...
It’s almost unheard of for a business not to have a blog section. Blogs are quickly becoming a way of sharing news, opinions and even offering lighter content compared to the rest of your website. A blog can be a useful asset, but if you’re not making the most of...
Without a good brand behind you, you are going to be much less confident in the ability of your business to succeed as you want it to. A brand can be a powerful instigator of what you want in business, and without it you are going to struggle to...
Your brand is your business’s most valuable asset. It can take years to build and days to destroy. Fortunately, there are three proven ways that you can create a successful brand, provided you are willing to invest the time and resources. 1.     Be the Face of Your Brand Too many business...
In the rapidly changing digital space, a compelling online business presence is critical to the success of your company. It forms the basis of your identity online and influences how customers and potential clients interact with you. An active online presence improves customer engagement and retention, and positively impacts...