PPC traffic is great for both B2C and B2B eCommerce businesses. According to ThinkWithGoogle, 57% of B2B customers are halfway towards making a purchase before even visiting your site. However, you can't apply the same strategy for both types of customers. It is important to understand the nuances that distinguish...
Some brands seem to have appeared out of thin air. Suddenly everyone knows who they are, what they do, where you can buy them and that they’re the next big thing. But how? What is it that makes the brands pop so hard that they’re everywhere, and seemingly organically?...
As we have discussed in numerous articles, eco-friendly marketing is becoming incredibly popular among consumers.  A study by Cone Communications found that nearly three out of four customers have said that they take environmentalism into consideration when they make a purchase. The majority of millennials are actually willing to...
I recall being a consultant for a young entrepreneur around 10 years ago. Like many young aspiring business owners, he was confident that having a general idea was enough to succeed. He thought that having created a good product meant that fame and fortune was just around the corner....
Nowadays only strong brands survive on the market. The Coca-Cola logo is recognized by 94% of people in the world. Patel S. mentioned that every brand always has a good story. Branding is needed for new products that seek to declare themselves. Brand messaging is needed for companies that...
Starting out in business is one of the most exciting things that you’ll experience in your life, for many reasons. You get to do something that you care about, and you can add your personal touch onto the process of doing so. If you’re opening up your business based...
We’re all in business for different reasons… But at the same time, we’re kind of all in business for the same reason. We want to make a positive difference in the world and change the world around us for the better. We want to enrich the lives of others...
With a new year right around the corner, right now is the perfect time to start thinking about new business ideas and ventures you may not have been able to explore. When it comes to starting a business on the internet, it's actually a lot easier than you might...
SEO. If you know the smallest amount about marketing, it’s likely you know what this is. If you don’t, let us explain. SEO is short for Search Engine Optimization, and it’s basically the method which dictates how popular any given post or video will be on Google search rankings....
If this year you are looking for a new way to market your brand and get the word out there about who you are… a great ideas for you could be to step away from your computer screen and come face to face with your customer base,. Trade shows...