Reasons You Should Choose a Personal Domain Name for Your Business

3 Mins read

Although there is a common belief that it isn’t that important to have a good domain name as long as you have a quality website and business, your domain name is a part of your website. In fact, based on the success of your domain name, you’ll either attract viewers or send them running. Not only is it the first thing people see when visiting your website, but it also affects SEO and defines your brand. If you’re building a personal website, it’s essential to go with your name as it’s all about presenting yourself to your customers as best as possible. Keep reading to find out about the importance of having an effective domain name and why you should choose a personal domain name for your business.

It’s brandable rather than generic

Don’t forget that your domain name is the way in which your audience will find you and share your company on the web; therefore, the foundation of your brand. While a generic domain name is often filled with keywords and is dull and unmemorable, a brandable domain name, on the other hand, stands out from the crowd and is unique. For instance, it’s highly likely you can’t tell the difference between domain names like and This is because these domain names don’t have any meaning and are very generic. In order to locate a more brandable domain name, you should think of new words that are catchy, use a thesaurus to find fun synonyms, and make use of domain name generators.A

It’s creative

When coming up with a personal domain name, you have the opportunity to get a little creative with your name. It doesn’t have to mean that you need to use your first name as your domain name. Instead, try switching it around and put your last name first. Another option is to choose extensions like .me and .name which are currently very popular with personal websites and you can use them to create your personal brand. By choosing your own name as your domain, you’ll be more approachable to clients and, in that way, build a personal website that can further help you in forming a unique online identity. 

It’s short

It’s recommended for the length of your domain to be short. According to some studies, the most common length of a name is around twelve characters. All of the data indicates that your domain name should be concise. Try aiming for six to fourteen characters, and don’t forget to make it as short as possible, which will further contribute to it being memorable. 

It’s easy to type and spell

When you think of some of the most popular websites on the globe, you’ll surely think of sites like Google, Facebook, Twitter, and Instagram. The most important thing they have in common is that they’re easy to spell and type. It’s important that your audience can type your domain name without facing any difficulties. In case you put a lot of effort into explaining the spelling more than once, it’s considered to be too complicated. You surely wouldn’t want your potential visitors to not be able to type your domain and be led to a completely different site. There’s an easy way to test this by asking ten people to spell your domain name, and if more than a few people are challenged to spell it, then you should make it more simplified. Take into account this and other reasons why no one cares about your website when thinking about your domain name. 

As building a personal website is a must today, you need to spend some time choosing the best extension for your domain name. If you do that, you’ll be well on your way to success by getting on the path to creating a great personal website with a memorable brand.

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About author
Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.