Content marketing is a really useful strategy for all kinds of businesses, particularly for ones that work mostly online. Content marketing is the creation, publication and distribution of online content, with the goal of reaching a specified target audience, converting them to paying customers. But how do you get...
In marketing, the focus has slowly but surely shifted from traditional 'features-and-benefits' soapbox tactics to a new emphasis on creating quality content to get your brand noticed, connect with new audiences, and promote your products and services in a more organic way. Whatever your business does - whether you...
The world of marketing has changed drastically over the last 10 years, with the approach that businesses adopt in 2020 unrecognisable to that in 2010. Technology has advanced quicker than at any other point in history and, not only that, the search industry has come along in leaps and...
Marketing has undergone a major change in the last decade. Thanks to the advent of technology you hear terms like SEO, Digital marketing that is really going to confuse you. Some of the past terminologies like advertising and digital PR are still prominent however the manner in which they...