Your brand is your business’s most valuable asset. It can take years to build and days to destroy. Fortunately, there are three proven ways that you can create a successful brand, provided you are willing to invest the time and resources. 1.     Be the Face of Your Brand Too many business...
Social selling is a very new phenomenon that relies on social media to convert leads. Jill Konrath recently created a video called The Rise of Social Selling, where she pointed out social selling is transforming marketing. “Sellers who've embraced social media are creating new opportunities that totally bypass traditional sales...
As an entrepreneur, you are your own brand. The first handshake, smile, text, email or call defines you to the person you want to do business with. Your email address is a lot more than a place for people to communicate with you. It’s an address that communicates a...
Many freelancers and business owners underestimate exactly how much Pinterest can help their business. The truth is, it's not all about recipes, crafts, and decorating; it's much more than that. Anything that can be visually represented --- web design, photography, advertising, travel, ecommerce --- can benefit from a good Pinterest...
Good business vibes are the sort of vibes everyone needs when it comes to running a business. A bad business can always be spotted a mile away. If you have a shop, you want people to leave your store thinking they’ve had a great experience. The same goes for...
When it comes to achieving success in the restaurant business, there are a couple of factors that make all the difference. Of course, the quality of the food is one, but a second important point to consider is the standard of service. And one of the best ways to...
Even the most straightforward business idea needs some dough to get off the ground. Overhead, electronic equipment, cloud services, advertising — the list of non-negotiables goes on. Those expenses, seemingly manageable in isolation, add up quickly. And if your idea requires special equipment, inventory or physical real estate, forget it. There’s...
If you've used Amazon to buy things that the company perceives might be for a business, you may have seen a pop-up window that asked you whether you wanted to sign up for Amazon Business. And even if you're only a casual Amazon user, you've almost certainly heard of...
Every modern business needs a website. In fact, any business today without an online presence would immediately be marked as being behind the times. But building a website isn’t as simple as many people think, especially when it is supporting a business. Here are some of the top reasons that...
Talking to customers on a day to day basis may feel like a breeze, but the main problem that a lot of people have is that they find it hard to really keep track of the people who they have spoken to and they also find it hard to...