Social selling is a very new phenomenon that relies on social media to convert leads. Jill Konrath recently created a video called The Rise of Social Selling, where she pointed out social selling is transforming marketing. “Sellers who've embraced social media are creating new opportunities that totally bypass traditional sales...
Good business vibes are the sort of vibes everyone needs when it comes to running a business. A bad business can always be spotted a mile away. If you have a shop, you want people to leave your store thinking they’ve had a great experience. The same goes for...
Many freelancers and business owners underestimate exactly how much Pinterest can help their business. The truth is, it's not all about recipes, crafts, and decorating; it's much more than that. Anything that can be visually represented --- web design, photography, advertising, travel, ecommerce --- can benefit from a good Pinterest...
As an entrepreneur, you are your own brand. The first handshake, smile, text, email or call defines you to the person you want to do business with. Your email address is a lot more than a place for people to communicate with you. It’s an address that communicates a...
In business, image is everything. If your business image isn’t right, you’re not going to be getting the triumphant results that other businesses will be getting. It doesn’t matter how great your product or service is; the image you present to your audience will make the biggest difference in...
Even the most straightforward business idea needs some dough to get off the ground. Overhead, electronic equipment, cloud services, advertising — the list of non-negotiables goes on. Those expenses, seemingly manageable in isolation, add up quickly. And if your idea requires special equipment, inventory or physical real estate, forget it. There’s...
Every modern business needs a website. In fact, any business today without an online presence would immediately be marked as being behind the times. But building a website isn’t as simple as many people think, especially when it is supporting a business. Here are some of the top reasons that...
When you own a business, you take on a lot of different responsibilities which don’t exist for normal workers. Most importantly, you take away a lot of the security you once had, placing all of your work into your own hands. From here, you have to think about a...
Customer service is the art of ensuring your clients are happy with the services you provide. And they shouldn’t be just happy; they should be over the moon with these. You might have a wide catalogue of products and services you offer but without the personal touch, your company...
When it comes to achieving success in the restaurant business, there are a couple of factors that make all the difference. Of course, the quality of the food is one, but a second important point to consider is the standard of service. And one of the best ways to...