Business

If you would like to make more money without putting the extra hours in, it might be a good idea to look at your sales methods and your marketing, and focus on increasing customer value, instead of dropping your prices or getting new people on board. There are plenty...

Bootstrapping is the process of building your company using the funds it generates, with minimal reliance on outside capital. It’s kind of like building a plane in the air, and then landing it. It’s tough, but startup after successful startup has proven that bootstrapping can be done. In this lean...

The way that entrepreneurs move ahead in the world is through perseverance and innovation. The road to success isn’t straight, and it certainly isn’t flat – bumps, rolls, twists and turns are part of the journey. There are ways to help straighten the path and improve your odds for success....

Planning is such a vital part of running a business. If you don’t plan things out carefully, then you end up taking risks and running into roadblocks along the way. With plans, you almost predict these issues and come up with a stable structure to follow, helping you achieve...

Human resources play a vital role in any business. As the part of the business that will handle the recruitment of new employees, and all the paperwork and other forms that entails, as well ensuring their overall wellbeing, it’s easy to understand why this department is considered so important....

Starting your own business can feel like a goliath task. There’s so much to do, so much to think about, and so much that can go wrong. But where there is room for things to go wrong, there is certainly plenty of room for things to go right. One of...

As a business owner, you probably know very well that the Internet is the place to be if you want your company to be seen. Yet, there is so much happening all the time and it’s no longer enough to have a good-looking website and a slight social media...

Many freelancers and business owners underestimate exactly how much Pinterest can help their business. The truth is, it's not all about recipes, crafts, and decorating; it's much more than that. Anything that can be visually represented --- web design, photography, advertising, travel, ecommerce --- can benefit from a good Pinterest...

Introducing new website visitors to your brand can be challenging. You need to convey your brand message clearly and succinctly to engage your visitors and encourage them to seek more information. Many marketers struggle to accomplish this goal with landing pages with a lot of text, since most people...

One of the most important aspects of business, inside and outside of social media, is your brand’s reputation. If you can’t maintain an upstanding reputation, then the whole house of cards will fall. True, there will always be haters. There will also always be brand ambassadors, if you know what...