Starting your own business can feel like a goliath task. There’s so much to do, so much to think about, and so much that can go wrong. But where there is room for things to go wrong, there is certainly plenty of room for things to go right.One of...
As a business owner, you probably know very well that the Internet is the place to be if you want your company to be seen. Yet, there is so much happening all the time and it’s no longer enough to have a good-looking website and a slight social media...
Many freelancers and business owners underestimate exactly how much Pinterest can help their business. The truth is, it's not all about recipes, crafts, and decorating; it's much more than that.Anything that can be visually represented --- web design, photography, advertising, travel, ecommerce --- can benefit from a good Pinterest...
Introducing new website visitors to your brand can be challenging. You need to convey your brand message clearly and succinctly to engage your visitors and encourage them to seek more information. Many marketers struggle to accomplish this goal with landing pages with a lot of text, since most people...
One of the most important aspects of business, inside and outside of social media, is your brand’s reputation. If you can’t maintain an upstanding reputation, then the whole house of cards will fall.True, there will always be haters. There will also always be brand ambassadors, if you know what...
Having an awesome business idea is not always enough for you to succeed. One of the major factors that may make or break your business is the way you plan your finances. Namely, statistics show that the main reason why 82% of small businesses fail is poor cash flow...
Running a business is made up of a lot of elements but the most important element of business is keeping the customer happy. Companies all around the globe do this in a variety of ways, from offers on their products and services, to social media freebies and giveaways. Happy...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
As an entrepreneur, you are your own brand. The first handshake, smile, text, email or call defines you to the person you want to do business with. Your email address is a lot more than a place for people to communicate with you. It’s an address that communicates a...
You’ve binge watched The Founder, Steve Jobs and Joy. The Innovator’s Dilemma is on your kindle.You’re fired up and ready to start the new year by finally launching your very own online business!Congratulations. You’re about to embark on a life changing journey that will, if you have the tenacity...