Taking your business global is a huge step, but if you’re going to continue to grow and there aren’t any new markets to tap into in closer to home, it’s the best thing to do. However, it’s important that you’re aware of the risks involved because you’re going to...
Many of us consider that our personal ambitions are important. Of course, they are. They’re part of us. They’re not just some thought in our head, those ideas, ambitions and that sense of purpose is part of our character, and to a large extent how we orient the path...
When a customer contacts you to arrange a meeting, it’s a good sign. They would never bother if they weren’t at least a little interested. The fact that they’re reaching out is a testament to your marketing efforts. It’s a sure sign that you’ve created a lead. Now, you...
Marketing requires that you approach it from a number of angles, and one of the most important is that of digital marketing. Within that branch, the thing that you are likely to spend most of your time and effort on is social media, for obvious reasons. After all, social...
In business, we often put a significant emphasis on the idea of the ‘competition.’ Most of the time, we have an ‘us and them’ mentality to other companies. We scorn their efforts and do whatever we can to undercut prices and take customers. All is fair in love and...
Increasing numbers of people are deciding to set up their own small businesses. This isn’t all too surprising. Sure, the majority of people work in employed positions and there are plenty of perks that come hand in hand with this working situation. When you are employed you are provided...
By now, you know that getting goods from manufacturers to consumers is not as easy as it seems. That’s why supply chain professionals have such lucrative careers: They have the monumental task of coordinating everything to ensure that goods are where they are supposed to be at all times.It...
Within your healthcare practice, you need to shine a spotlight on the PX (patient experience). In relation to the consumer study conducted by The Beryl Institute, one of the biggest requests by respondents was to be treated as human and not as a commodity by their medical practitioners. And...
Starting out in business is one of the most exciting things that you’ll experience in your life, for many reasons. You get to do something that you care about, and you can add your personal touch onto the process of doing so. If you’re opening up your business based...
Over the last few years, small businesses around the world have started working far harder to market themselves than ever before. With life in a lot of major cities being extremely hectic, companies have to work hard to get themselves noticed, and video can play a huge role in...