There are a lot of factors that you need to consider when running a small business. One thing that often gets overlooked is the role of healthcare. You need to understand how healthcare reform is affecting your small business and what steps you need to take to...
If email marketing is the heart of your business communication, the email design is its soul! There is a lot more to effective email marketing than just building your list. You can’t discount the importance of aesthetics in digital marketing. Content that pleases the...
The world has recently entered one of the worst economic downturns since the Great Depression. Many of the problems that precipitated the current economic crisis can be traced to the COVID-19 pandemic. Therefore, it is expected that the economy will make a bit of a recovery after...
Machine learning is an often-discussed topic these days. The technology is now substantially more accessible due to many service providers specializing in it. That increased access encourages more leaders to think about using machine learning for business purposes. Successfully...
You've built an eCommerce website with high revenues after putting in innumerable hours of hard work. And now you want to get the highest possible return on your venture. If you are looking for ways to prepare for the sale of your website, you have come to...
Starting a business can give you greater flexibility and control over your career and help you achieve your financial goals. You will also have the opportunity to build a reputable brand and make a name for yourself in the modern business world. Running a company has dozens...
Since the 1990s, technology stocks have been some of the best performers. They have a solid ROI and outperformed the S&P 500 for years. The question is which stocks investors should choose for their portfolios. One of the problems is that the best technology stocks often become laggards after the...
Search Engine Optimization, or SEO, has transformed marketing, becoming a vital tool used by small and large businesses alike. Put simply, this digital marketing principle has the potential to make any company visible to a huge audience of the billions of people that use search engines every day. Unlike many...
If you own a brick and mortar shop in 2020 it is most likely that you have a complementing eCommerce website for an ever-growing population of online shoppers. Even if you start with an eCommerce shop with no offline support, you are on the right track. A domain name,...
Do you operate a business? You have probably been severely impacted by COVID-19. Last month, 13 popular businesses announced that they were closing. You might be worried that your business is next. Small businesses all over the world have taken a beating due to the pandemic. Unfortunately, restaurants have had...