Google adwords is the single best online advertising platform in the world. Advertisers spent over  $60 billion in 2015.Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of big data and Adwords Campaign Experiments...
As a business owner, no decision made regarding your business is ever made lightly. Even when you are doing something as simple as shopping for electronics for your business, you are going to be faced with decisions like should you buy a secure USB flash drive or could you...
What’s the real benefit of using data analytics in healthcare? The end goal should be to improve the functionality of hospitals and develop better treatments. In both of these scenarios, patients should receive better care at a more affordable cost.It’s no secret...
When you want to go into business for yourself, it’s not easy to know exactly what it is that you want to do. Because some people will know exactly where their entrepreneurial ambitions should lie, but others won’t. Some will just know that they want to run their own...
Your hotel begins collecting customer data the moment a traveler searches for accommodations in their destination city, giving you multiple points from which you can draw conclusions about your target audience. This information makes up the collective pool of “big data” now exerting a heavy influence on the hospitality...
Though spending on cybersecurity creeps ever higher - this year reaching more than $96 billion worldwide - too many businesses are unknowingly compromising their security efforts with mistakes at their endpoints. An endpoint is any device connected to the business network, and by ignoring endpoint security, businesses are essentially...
Are you looking for ways to improve the accounts payable system at your company?Before the advent of the digital age, accounts payable was a paper process. It revolved around receiving invoices and writing out physical checks.In today's digital age, the accounts payable department of many businesses is paperless. It...
Online privacy is a growing concern for both consumers and businesses. As an entrepreneur, you need to have a two-pronged approach to data privacy. You need to safeguard your own data to prevent financial losses, shield your entity from lawsuits and protect your intellectual property. You must also have...
Data management solutions of the past leave a lot to be desired in today’s fast-paced business environments where competition is fierce, and time is critical. Manual data collection is painfully slow and cumbersome for those responsible with creating and storing records, is sometimes inaccurate or incomplete due to human...
Identity management is the term used to define the process of managing the digital identities provided to all employees within an organization. It has become an essential component of IT security, especially since the introduction of the GDPR in Europe, and more and more businesses are looking to step...