The workplace has changed drastically over the last couple of decades. In the 1960s, workforce participation among women was less than 40%. Minorities made up a small portion of the workforce as well. This made it easy for homogenous workers to find common ground.Today, the workforce is much more...
PPC traffic is great for both B2C and B2B eCommerce businesses. According to ThinkWithGoogle, 57% of B2B customers are halfway towards making a purchase before even visiting your site. However, you can't apply the same strategy for both types of customers.It is important to understand the nuances that distinguish...
Dealing with the distasteful and emotionally devastating parts of life is how we build strength. As cliché as it may sound, it’s true. Being fired unexpectedly, particularly from a career which you have put years into, can be one of the most psyche-wrecking and emotionally painful experiences there is....
Running an eCommerce store can be a great way to make a living. When you have an online store that is generating a decent amount of revenue, you probably want to hold onto it forever. But is that necessarily the best thing? Big Commerce wrote a great article about...
We all know that entrepreneurialism is a stupendous way to beguile success and to anchor an evergreen reflection in the limelight. What we don’t recognize is the challenging endeavor and the calculated risk they took. The sacrifices they made to wade through the venture, an idea to quench their...
Americans took nearly half a billion business related trips in 2016. Business travel expenses are growing by nearly 4% a year. Unfortunately, for new startups and other brands with limited budgets, travel costs can be a large burden.If you or your employees need to travel frequently, you need to...
Whatever business you might be in with your company, one of the absolute basics of being in business is that you want to keep selling whatever you are selling. When that thing is a physical product, there are both particular demands and special concerns which you need to think...
Teams are only as good as their players.Whether you’re building a new venture from the ground up or fleshing out a small team in a vast corporate bureaucracy, your success turns on your ability to attract, hire, and retain the best — and get the most of out each...
Running a business can be challenging. In addition to the daily grind, making sure your employees are satisfied, and operations are running smoothly, there is also making sure your customers are satisfied. If your company is struggling to effectively communicate with consumers, this could negatively affect all aspects of...
Being an artist is a very difficult gig these days. Many artists have reported that their sales have dropped sharply in recent years. However, online art sales have boomed in recent years.Invaluable commissioned a study that found artists have noticed sales rise sharply in recent years. The study found...