business plan

Hidden Costs Involved in Running a Business

When you are a business owner, you have to think of any and all expenses that may come up. This doesn’t include just things like emergencies, but important items that can...
comprehensive analytics

Using Comprehensive Analytics to Create the Ideal Hotel Experience

Your hotel begins collecting customer data the moment a traveler searches for accommodations in their destination city, giving you multiple points from which you can draw conclusions about your target audience....
Instagram and Pinterest

Pinterest and Instagram Differences Marketers Must Understand

Pinterest and Instagram have become two of the most prominent social media platforms for marketers. Pinterest has nearly 70 million regularly users, while Instagram has nearly ten times as many. Both...
finance crowdfunding

Crowdfunding Pitfalls Small Business Owners Must Avoid at All Costs

Financing a business isn’t as easy as it used to be. As of last July, the small business loan approval rate was only 23.1%. This was a slight drop from the...
invoicing mistakes

4 Invoicing Mistakes That Your Business Can’t Afford to Ignore

The top four invoicing mistakes include failing to use a professional layout for the invoice, which can lead to the second and third mistakes; delayed invoicing and failure to itemize. The...
financing and funding

What You Need to Know Before Seeking Business Financing

Are you planning to pull the trigger and start your own business? Before you give your two week notice to your boss, you need to make sure you have the financing...

Why Marketing is Key for Long-Lasting Business Growth

Fail to innovate and market and your business stands still. That means being pushed further and further behind by advancing competitors. Responsive marketing is the key to long-lasting and controlled business...
crowdfunding vs loans

Benefits of Traditional Loans Over Crowdfunding

Crowdfunding has earned a lot of attention lately. According to one estimate, brands and individuals raised over $34 billion with crowdfunding sites in 2015. A number of new reports have been...
digital branding

5 Secrets to Successful Digital Branding

The internet has empowered just about every one with a great business idea to open their online doors and start trading. And while this is exciting and easy, it does have one...

7 Incredible Facts About Women Owned Businesses

Back then, when we think of business owners and top executives in businesses, we think of men. They are deemed as the more powerful sex. They can command the company and...