Though spending on cybersecurity creeps ever higher - this year reaching more than $96 billion worldwide - too many businesses are unknowingly compromising their security efforts with mistakes at their endpoints. An endpoint is any device connected to the business network, and by ignoring endpoint security, businesses are essentially...
The world of engineering can be an enticing one for entrepreneurs because it’s the kind of sector in which you can really impact the world and produce results that are tangible and real. You can’t necessarily say that about every type of business out there. But you shouldn't let...
It’s never fun when you are comprised. The effort it takes to develop a business can often put you on the back foot here, especially if this is your first outing. After all, the daily contributions in time and effort you must place into all departments of your firm...
Upgrading your business’s technology is an exciting time. You’ll probably get a lot more efficiency from upgrading your systems, your employees will stop complaining about their tools and software and you’re going to be a better business. At least, that’s what the dream is.The reality is that hardware upgrades...
There are plenty of obvious benefits to the digital age. We’re able to communicate more quickly and efficiently than ever before, our work is more productive, and we can take our businesses in directions that just wouldn’t have been possible in the past. But there’s another aspect to everything...
Running a business means you must be always available for new clients. This means attributing your business model to what a client would be most responsive to. If you are currently running a business or have any idea about what one is, you’d likely already know this fact. However,...
We are lucky to live in a time where technology is changing at a rapid rate, and we can use that technology to better our lives and better our businesses. And when you use the right tools, they can quickly become your (as a small business owner’s) best friend....
Cyber security has never been a greater concern for companies and organizations of every size. In the past year alone, a number of high profile attacks have left industry-watchers shaken, and the three largest-ever attacks in terms of number of people affected have all taken place in the last...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
Entrepreneurs and business owners face many threats in the modern world. Identifying the risks and limiting them as much as possible is essential if you want to succeed well into the future. However, those just starting out who have no experience might struggle when it comes to putting preventative...