What is Big Data? This is a term used to describe the enormous data sets that can be collected and analyzed computationally to expose the underlying patterns of associations and trends in businesses, especially regarding human behavior and their consumption trends. It has been described as the oil of the...
All business which hope to even marginally successful will inevitably track certain metrics as a matter of course. All businesses, for example, will keep a clear record of their quarterly earnings, their personnel expenses, and so on and so forth. Not all businesses, however, take things to the next level...
You might look at the best-selling brands out there and think they’ve got it all worked out. The truth is that even the most successful businesses aren’t perfect. Monitoring performance is a means of improving efficiency, promoting progression and keeping up to date with how well your brand is...
Implementing business intelligence (BI) throughout an entire organization is a big undertaking in terms of time, money and effort. But don’t let this discourage your company from making the jump—the return on investment over time can be well worth it. Strategizing ahead of time and making sure everyone’s on...
The most successful marketing campaigns are the ones that target the right customers and engage with them on a personal level. Most marketers are good at reaching a specific age group or a certain demographic, but they struggle when it comes to engaging people on an individual level. That’s...