We all understand the importance of building a solid brand for our business. After all, what’s the point of working hard each and every day to be the best there is at what you do if nobody knows who you are? Your brand is a symbol around which you and everyone you employ can rally. It should show your customers, your leads and even your competitors what your business stands for. It should convey a certain set of values and standards and be a visual shorthand for the kind of quality you want to bring to each and every customer interaction.
But any old business can bring good customer service. Your brand will endure long after your competitors’ brands have faded into obscurity because you give your customers a personal and individualized level of care no matter how expansive your operation becomes. By ingraining the following practices into your daily operations you’ll become a powerhouse of customer service…
Consider your communications platforms
In an age where advances in digital technologies allow us more ways to communicate than ever it seems silly to embrace just one. There are literally dozens of ways in which you can get in touch with their customers and harnessing the power of communications to bring them personalized special offers, or just a speedy and authoritative response to their queries can be a huge boon for your customer service ethic.
TextBetter, for example, focuses on helping business utilize text message solutions with their customers, employees and subcontractors. Text messages allow you a sense of intimacy and collaboration with your customers and adds a more human and personal touch than an email. Many small businesses are also making much more use of Facebook messenger to answer queries from customers and potential customers.
Build opportunities for personalization
Have you ever wondered why the baristas at Starbucks ask you your name before preparing your coffee? Sure, there’s a practical element to it. Baristas need to make sure that the right people get the right drink. But it’s mostly an exercise in personalization. Just the act of writing your name on the cup helps to make it yours. To become a skilled barista, try this barista training course.
There are virtually limitless ways in which you can build opportunities for personalization and customization into your products and services. To preparing a package of services that suit the needs of your client without unnecessary extras to using 3D printing techniques to allow customers to tailor your products to their exact specifications, the possibilities are only limited by your imagination.
In a world where consumers have more choices than ever in terms of where they spend their money, it’s no longer enough just to give them a great deal. They want to know they’ve been given a great deal that’s just for them. Thus, many businesses build a sense of exclusivity into their promotions. From car dealerships throwing exclusive invitation only events for their prestige customers to offering personalized discount codes via email the only thing better than a great deal is your great deal!