Great Ways to Push Your Customer Service Strategy into Overdrive

3 Mins read

If there is one area where your business cannot afford to fall short, it is customer service. After all, in today’s digital age, one bad move and it is posted online for everyone to see, and this is not something that is easy to manage. So, with that being said, read on to discover ways to improve your customer service.

Customer Service Strategy

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Consider installing a chatbot on your website

Chatbots are becoming more and more common. These chat features enable people to ask queries via a chatbox, and they will receive an instant response. This could be an automated response or it could be written by a live chat agent. It all depends on the sort of service you’re going for. Of course, the latter option is better, but not everyone can afford this. Check out this bot building resource page if this is something that you are interested in for your own website. It has lots of helpful tips and pieces of information.

Make sure all employees wear name badges

A lot of business owners underestimate the importance of making sure that each of their employees wears a name badge. Individuals often see name badges as an added expense that is simply unnecessary. However, if you delve a little bit deeper then you will see that this is far from the truth. There are many benefits to be had by spending a small amount of money on customized identification badges. Not only do you make it easier for customers to identify staff, but you also make your employees feel important as well. And, that’s not all…

Makes it easier for customers to identify staff

How many times have you walked into a shop and struggled to find a member of staff? Have you ever experienced that awkward moment when you approach someone and say “excuse me, where’s ‘product X’?” only to find that they don’t even work there. And then when you do find someone who looks like an employee, you struggle to get their attention. All of these problems are eliminated when the staff members wear name badges. You will be able to tell that they work for the company in question and you can identify them as well.

They allow each member of staff to feel important in their own right

Identification badges also help to individualize each member of your staff. They have their own identity and are addressed via their own names – rather than simply being known as another employee of the company. When customers address them via their name, they will feel more important and thus by giving them a name badge you are giving them the recognition they deserve.

Makes the experience between customer and employee more personal

In fact, identification badges work really well when it comes to bridging the gap between the customer and the employee. This is because it makes the experience more personal. Customers feel like they can approach the individual and the distance that is usually felt between members of the public and members of staff is lessened.

Badges are great for identifying any intruders

A lot of people do not realize it but name badges are also beneficial for security reasons. This is because when in certain environments, such as offices, they help to identify who should be there and who should not be. This is obviously very important in all businesses, but even more so in those which are high risk or deal with expensive equipment.

Presents you with the opportunity to strengthen brand identity

And finally, badges are a great way to build up your company’s recognition and strengthen brand identity. If you opt for custom made identification badges then you can ensure your company’s name or logo is printed on them. This means that each employee of your company is actually advertising your business wherever they go. Thus, when they are on their lunch break for example, each person that passes them by will see the name tag and therefore this is a branding opportunity.

Listen to feedback

How are you ever going to move your business forward if you do not listen to feedback and find out how you are performing at present? It is important to take the time to find out what your customers thought about the service you provided. There are many ways you can do this, including asking them to rate their chat experience after they have used the chatbot on your website. You should also consider sending emails to your customers too, although you may need to tempt them to respond to these emails with a discount code or an entry into a competition for example. Once you have gathered the feedback you need, you can then find gaps in your customer service and you can address them to ensure you continue to take your business forward. This is something you should do continually. If you notice any issues, you need to address them. Investing in training also comes recommended. After all, there is always something new to learn!

If you follow the advice that has been provided in this blog post, you can make sure that you improve the customer service levels at your company. No matter what industry you operate in, this is something that all business owners should be focusing on today. After all, without your customers, you don’t have a company, so they should always be number one.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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