BusinessGrowthInnovation

Adventures In Outsourcing: What You Need To Consider

2 Mins read

Outsourcing is all the rage right now in the business world and for a good reason. When you outsource, you will have the option to dramatically reduce your costs because another company will be taking them on for you. At the same time, you won’t have to worry about a drop in quality because some outsourcing businesses are experts in their fields. They know exactly what they are doing and can provide you a service that is unbeatable on the market.

outsourcing

Shutterstock Licensed Photo – By garagestock

Still, there are a few considerations you’ll need to make before jumping into the outsourcing arena. Here are a few of the questions you must ask.

What Areas Of Your Business Should Be Outsourced?

The simplest answer to this question would be that you should outsource any area of your company that is too expensive, complex or large to handle yourself. Regarding complexity, this could include marketing. You might think that marketing a business is easy, but there are actually a number of moving parts that you need to be aware of. SEO can be a real killer because any wrong steps and you will end up with a Google penalty. This can mean a long and difficult recovery.

Regarding scale, you should be thinking about something like logistics. Delivering products to customers can be expensive and overwhelming, particularly when on an international level. A service like Heavy Haul Logistics Company or a similar business can simplify the process by handling everything that is a little too much for an SME, including customer service.

What Are Reviews Like?

encourage reviews

Shutterstcok Licensed Image – By Pormezz

Before you sign up to use an outsourcing service, you should look at the reviews for the company. Better yet, check out the reviews of the companies that you know are using the service. You can do this by checking directly with the business which companies they are already representing. In the case of logistics, you can find out which big businesses are using a company you’re looking at to handle this area of their business model. Then, check out the reviews to see if customers have noticed a decline in quality of service. If they have then this should definitely make you think twice about using the service.

Is It The Cheapest Option?

It is easy to assume that outsourcing is always going to be the cheapest option, but that’s not always the case. It can be a lot like buying a car. You might start off looking for one thing, but before long you have been persuaded to invest in a whole range of add-ons. For instance, you may have decided to use Adword marketing to promote your business. However, a company has now convinced you to use this service as well as SEO and social media marketing. Now, whether or not marketing like this would be effective is beside the point. You were never looking for that scale of promotion.

These are just some of the questions you must ask before delving into the world of outsourcing. It may not hold all the answers, but it could certainly benefit your business.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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