Website failing? Not converting customers? No responses in your comment sections and zero feedback? If this sounds like the situation you’re in then there’s a good chance no one cares about your business website. In this article, we’ll be looking at some of the most common reasons as to why no one seems to care about your online presence and what you can do to fix it.
1. You haven’t broken into social media yet
You might be wondering what social media has to do with your website, and the reply would be everything. Social media is the gateway to your website. If you post about news and other things that are happening on your website on social media, then you’re essentially doubling the chances you have of exposing your company. This is good for search engine optimization, general exposure and also helps you build a larger audience.
2. Your website is terribly optimized for mobile
A lot of people neglect to add support for mobile on their websites. This ultimately means that you’ll force mobile users off your site, and this can happen for a number of different reasons. For starters, you might be having trouble because
3. It’s impossible to find something on your site
If navigating your website is a pain then don’t expect your customers to want to use it. It doesn’t matter how good-looking your website is; if it’s a pain to find the things you want, then you’re not going to get people coming to use it. They’ll cringe at the idea of using your website then just look for another business to use instead.
4. Your website isn’t actually very useful
Ask yourself why you made your website in the first place. Is it because you wanted to give your customers a place to buy products online? Maybe you built it just to have your information on the page. Or maybe you’re not sure why and you only made a website because someone told you. Whatever the purpose of your website is, make sure you stick with it and make your website something that is actually useful to the customer so that they’ll come back and use it.
5. You haven’t optimized for SEO
If you’re unsure what SEO is then you’re going to need a digital advertising & marketing company to help you out as soon as possible. SEO, also known as search engine optimization, does exactly what it says on the tin. It’s made to help you optimize your website so that you’re more likely to be discovered by search engines such as Google. This helps greatly with your ability to be discovered by users searching on the internet.
These are arguably some of the most common reasons as to why your business website isn’t drawing much attention. Thankfully, they can all be easily fixed if you’re willing to put in some time and effort. It won’t take long until your website is back in the spotlight and ready for exposure.