Trade shows are still a booming business, even in the world of digital commerce. Believe it or not, trade show marketing is actually growing nearly 2% a year.
However, trade show marketing can also be difficult. Consumer expectations are changing in many ways. People expect expedited service and fewer errors.
Fortunately, there are a lot of ways to meet their expectations. You can start by trying out the following apps.
1. Conference Pad
Many trade show exhibitors use very large screens for their demonstrations. Unfortunately, these screens are expensive and bulky. Even if they are really large, it can be difficult for people to see them in large crowds.
Conference Pad is the perfect solution. You can use this tool to stream your presentations to your guests’ mobile devices. It is a great way to cut your own demonstration costs and provide a better presentation at the same time.
The customer experience is just as important with trade shows as retail or any other setting. It’s important to get feedback from your customers to know how to better serve them.
QuickTapSurvey is a great app to get their feedback. You can create quick surveys to ask customers:
- How their experience was
- What products they would like you to provide next time
- How your products compare to competitors
Try to be detailed as detailed as possible with your surveys to get the best possible feedback.
DoubleDutch is a great tool for bridging the expo and digital experience. You can use this tool to:
- Create more meaningful connections
- Provide individualized experiences for your customers
- Focus on generating the right leads before and during your expos
Lead marketing is a very important part of running an expo. You will want to use tools like DoubleDutch to the best of your abilities.
4. Pixie Snap
You want to create a visual experience for your customers. It Is a good idea to use clear, compelling pictures. Unfortunately, it can be difficult to come up with images that work well.
Pixie Snap can help you with that. You can use it to take selfies, which can be more engaging. Get people to share selfies they took in front of your exhibit. If they look happy, these pictures will be great marketing tools.
CamCard is a great app for people attending B2B trade exhibits. You will probably encounter a lot of people that want to share their business cards with you. You can use this app to take screenshots of their cards and store them in a digital library.
CarCard is a great tool for anyone that makes lots of connections at trade shows, but doesn’t want to have to carry all of them around (or risk losing them).
Thinking Beyond Apps
There are a lot of great event marketing apps that you can use to better market your brand at trade shows. However, apps may not be enough. You will need to make sure your branding has been created by professionals and your trade show booth layout has been designed to offer your show attendees a great experience.
You may want to check out Indy Displays for unique trade show ideas that include trendy backlit display designs and the latest display booth kits available for 2017. Illuminating your graphics using LED backlighting technology will help create effective presentations at your expo!