A Guide to Focusing on People to People Sales

3 Mins read

While it’s easy to assume that people buy from brands, the fact is that people buy from people. That’s why brand storytelling has become one of the big marketing trends of recent years. Personalizing your sales strategy is an effective way of boosting sales, but it may mean making realignments to the ways that you source new clients.

boosting business sales

Shutterstock Licensed Photo – By oatawa

People to people sales make it easier than ever for building a strong client list and ensuring that your sales figures are as healthy as possible.

When sales are so reliant on the personal touch, focusing on people to people sales is no longer an option to consider for the modern business: it’s an essential strategy that you ignore at your peril.

The Right People

In order to get more from your sales funnel, you need to know who your ideal customers are. Suitable targets make it easier to make conversions, and you want sales leads that have potential. If your marketing is focusing on the wrong people, then you’re losing sales and wasting time. Customer research is more important than ever and should be one of your first priorities as a salesperson or entrepreneur. The more that you know about your audience, the easier it will be to segment them and make more personalized approaches to your sales message.

Learn To Network

Network marketing is now a valuable activity for your sales team. In the digital age, networking is easier than ever, and brushing up on your networking skills is now vital. As one of the biggest emerging sales trends in 2019, network marketing should be integrated into your existing sales campaigns.

Ideally, you want to create a sales plan that has network marketing as its foundation, as this gives you a strong start to any sales strategy.

Make sure that you get tips and advice about improving your people to people network marketing from, and your impact will be far more proactive. Networking is at the core of people to people sales, and if your skills are not up to scratch, then there’s a good chance that you are missing out on sales opportunities.

Manage Communications

If you take the time to build strong relationships with your clients, then you don’t want to ruin your good work by overselling. It’s vital that you strike the right balance. If you try to make sales too often then you run the risk of oversaturation. Add your sales message too sporadically and you could become forgotten. This can take time to get right and will depend largely on your sector and product. Look at the data of your sales and email newsletters. No sales professional can ever have too much data, and the more that you have the more likely that you will be able to perfectly gauge those times when a sales message will land effectively.

Using Content

All people are different and will respond in a variety of ways to your sales message. It might be exciting when you develop a strong sales lead, but if you bombard them with irrelevant, generic content, then you will lose them. Marketing is all about personalization.

If you are targeting a specific client or aiming for a general buyer persona, then segmentation of your audience is essential.

Make sure that your content takes the form that is most appealing, and don’t be afraid to try different content types. There are plenty of options available when it comes to shaking up your use of content to drive sales. Adopt multiple touchpoints so that you have a better idea of what types of content are leading into your sales funnel, and your sales strategy will be much more impactful.

Adjusting your sales techniques so that they are focused more on people and less on a generic message means that you will have greater success. If you want to develop a more effective sales strategy that has a real impact on your quarterly sales, then people to people marketing and sales should be your aim. The goal is the building of real relationships that drive your sales, and that can be a game-changer for your sales team and your bottom line.

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About author
Annie is a passionate writer and serial entrepreneur. She embraces ecommerce opportunities that go beyond profit, giving back to non-profits with a portion of the revenue she generates. She is significantly more productive when she has a cause that reaches beyond her pocketbook.
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