When it comes to digital marketing, it becomes very easy to get tied up in a long list of metrics. Clickthrough, bounce, and the like are important, but it’s also important to remember a very real need to engage with your audience on an individual level. If you’re getting the clicks you need, but you want to make sure that your brand makes that connection, here are a few alternatives to look at.
Shutterstock Licensed Photo – By SFIO CRACHO
Be picky
This isn’t a technique so much as it is a priority to be applied across a range of techniques, from PPC advertising to direct email campaigns. Targeted marketing is become much easier, with tools allowing you to choose IPs to exclude, demographics to target, and even times of day. What’s more, with remarketing, it becomes a lot easier to advertise directly to those who have already shown an interest in your products, services, and brand. Focusing your attentions on those most likely to convert can offer a much greater return on investment than taking a more scattershot approach.
Give it a new face
Personal appeal makes a big difference and having the right person delivering the value proposition of your products is much more convincing than having the copy do the work. However, rather than branded messages directly from your marketing team, a third party might be even more effective. Influencer marketing is about making use of social media personalities, bloggers, podcasters, and Youtubers that already have an audience ready for you to tap into. What’s more, the average consumer is likely to trust another pleased customer more than they would trust a brand’s own messaging.
Create your own digital experience
Digital formats such as mobiles and PCs allow you to do so much more than most businesses currently use them for. Staying confined to the browser could diminish the experience you can create for customers. Instead, working with .NET developers to create apps can help you make experiences all the more engaging. From virtual stores to online storefronts, you can get a lot more control over how they experience your business, creating great marketing impressions as well as ways of interacting with your service which are much quicker and focused.
Make it a conversation
Some businesses have customers that are very heavily engaged with not just their products and services but how they deliver them. If your business has real fans, then giving them an eye inside the team can help you create a more personal bond with them. Livestreaming announcements and Q&As is a great way to do that while also ensuring they know that their voice is being heard. It’s not always easy for the audience to see the passion behind the brands they love, so putting some faces to it can help you greatly.
Visibility is important, but it’s what you do with that visibility that counts. Social media and content marketing are both useful, but you should always be looking for ways to engage those visitors and viewers so that they stay hooked.
