The Top In-Demand Media Startups Changing Journalism in 2021

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  • These awesome new media startups are going to shake things up in 2021.

The media industry has been going through a difficult time at the minute. Team sizes are shrinking, newsrooms are closing, and tech giants are sweeping up the broadcasting revenue which used to be used to finance quality journalism. Not only that, but the public has become far less trusting in journalism in recent years. In September, a poll by Gallup found that only 40% of Americans had a great deal or fair amount of trust in the media. Other polls have corroborated their thesis that public trust in journalism is at an all-time low.

Despite this, we are seeing a huge number of digital media start-ups trying to break into this market. Both contemporary and new journalism platforms offer great advertising opportunities.

In fact, over the last few years, we have seen a huge number of media start-ups opening their doors. They can be truly recession proof businesses. From Contentyze to Are We Europe, we will take a look at some of the best media start-ups in 2021:

1. The Currency

Founded in 2019, The Currency is a Dublin-based company that focuses on topics like finance, business economics, and public privacy, producing incisive investigations into these areas. This can include anything from telling the stories of extremely powerful figures to the study of how corporations use offshore havens to reduce tax bills.

2. Bellingcat

Despite the challenges media companies face, it has not put new media companies like Bellingcat off breaking into this market.  Bellingcat is a Netherlands-based investigation outlet that has done nothing short of redefining modern investigative journalism. Bellingcat uses a range of techniques including satellite imaging and reverse image searches to geolocate evidence that is pertinent to their investigations.

3. Correctiv

First opened in 2014, Correctiv is the first donation-funded investigation centre in Germany. This amazing media start-up covers a huge range of topics from political extremism, corruption and tax abuse to health, real estate, and climate change.

Unlike classical media, Correctiv does not work for a specific target group, but instead, they work for the greater good and for society. This amazing company give individuals the information they need to empower themselves. Over the last few years, Correctiv has received over 30 prizes including the Grimme Online Award, which is one of the most prestigious awards in Europe.

4. Are We Europe

Are We Europe have been working hard to bring together a politically divided continent. This media start-up aims to publish surprising or underrepresented multimedia stories that go beyond Brexit, borders, and breaking news. Are We Europe currently has over 750 freelancers across Europe who contribute video and audio content and articles to the project.

5. De Correspondent

Another in-demand media startup is De Correspondent. De Correspondent is a free from ads platform that focuses on in-depth coverage of certain topics. Some of the topics and issues it covers include things like privacy, climate change, inequality, politics, and healthcare.

Managed Media Services

One way many media start-ups are redefining journalism is by using a managed media services company like Red Bee. Red Bee has over 2,300 media experts across Europe, Asia Pacific, North America, and the Middle East, meaning there is always someone on hand should a media start-up need any help.

One of the best services offered by Red Bee is Playout services. This service allows media start-ups to create and distribute content globally. No matter what your needs may be, Red Bee can help you to create a channel and broadcast your content to your audience, always on time, and to the highest quality.

Over the past five years, we have seen a resurgence of media-focused start-ups. Driven by initiatives like blockchain and artificial intelligence, this new breed of businesses has worked hard to solve some of the main issues that have fogged publishing and media companies for the past ten years. Above is a list of some of the top in-demand media start-ups that have made huge progress in their attempts to simplify the world of media.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.