Outsourcing 101: Sending Work Out to Bring Money In

As a business owner, you should always be on the lookout for a way to grow your company. A trend in this area for businesses across the nation has been outsourcing sales and marketing departments. By outsourcing your marketing activities, you can improve your growth potential with greater efficiency and less expense. The benefits that sales outsourcing companies offer can help you rise above the completion and move forward toward a revenue increase. There are several benefits that outsourcing sales will bring to your organization.

outsourcing 101
Shutterstock Licensed Photo – By Sarawut Aiemsinsuk

1. Grow Sales Revenue

A full-service outsourced company that deals with sales can help your company save money on your marketing budget while effectively driving sales forward. You are also able to save money on having to hire, train, manage, and keep a sales staff that is competent and motivated toward growth. The reduced expenses help put you in a positive cash flow situation when expert salesmen from an outsource company are working for you.

2. Focused Sales Force

Outsourcing companies that deal strictly with sales have the time and talent to work on driving your growth through sales revenue. There are no competing departments and priorities that can take away from closing a deal. The sole objective of an outsourced sales team is to sell and drive revenue higher. The sales teams at an outsourced company will be experts in making an impact on customers and converting leads.

3. Reduced Payment Risks

Outsourced sales solutions, in general, have the ability to conduct your sales business more effectively and efficiently than hiring a whole department of salesmen. The incentives, salaries, and commissions that accompany a local sales team investment are a risk if your team isn’t able to deliver new accounts. An outsourced company reduces this risk, and many sales companies are paid according to what they deliver for results.

4. Sales Experience

A thriving outsourced sales and marketing venture opens the door to working with a team of people who have direct experience in customer acquisition. Many of the Fortune 500 companies and best-known brands around the country tap into the expertise that outsourced sales brings to the table.  The talent pool in outsourcing companies have had the training and developed expertise in areas of customer acquisitions that can range from face-to-face interactions and online lead conversion. The combined experience and time devoted only to sales help deliver your revenue growth goals faster.

5. Flexibility

It can be a risk to add on new sales positions, only to have the market turn and you can’t afford to keep them. Outsourcing is a way to adapt to how much sales presence you need more easily and without costing a fortune. The sales needs can change almost overnight, and an outsourced company has the ability to adapt to what the industry is doing. They can shift resources or grow programs more quickly than you will be able to in order to maximize productivity and still produce results.

6. Established Services

If you are a new business, it can take months to years of training, grooming, testing, learning, and analyzing a sales program before you are able to figure out what is working. Outsourcing the sales needs to an expert company will help reduce the amount of time you need to wait before seeing results. The sales companies have established programs and software systems in place that have been proven to produce results. They are able to draft the reports and conduct the research that it might take you a year or more to collect, and they know how to recommend adjustments or improvements to help your business acquire more customers and improve your revenue stream.

Internal marketing efforts can get bogged down in new client onboarding and rolling out new programs. With outsourcing, there is a dedicated labor pool that can handle the workload of new programs, campaigns, and establishing new product awareness. All of this will help increase your revenue.