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How Can Technology Improve Your Small Business?

2 Mins read

Managing a business can be a major source of stress. The competition is fierce and it is easy to fall behind if you do not keep up to date with the latest technologies. In this blog post, we will give you four ways to use technology to improve your business.

technology use in small business

Shutterstock Licensed Photo – By Who is Danny

1. Make your business visible online

Long gone is the time where traditional marketing tools such as billboards and print advertisement were the best ways to make your business visible. In the digital era that we are living in, social media is now indispensable for any business to be successful. Indeed, with approximately 2 billion users active on social media, you cannot afford not to market your products and services online.

Social media is also an efficient way to know your audience better, to calculate its growth and its reaction to your product and services.

2. Improve cooperation and communication within your company

Another way technology can help your business is on how to improve communication within your company.

No matter the size of your company, it can sometimes be difficult to communicate efficiently without the appropriate tools. Scheduling a meeting with everyone involved in a crucial decision can be challenging as you need to work around everyone’s schedules and other projects.

Using instant messages within your company allows you to communicate with all your employees – individually or as a group – with no delay or physical constraints.

3. Digitalize your customer service

Instant messages is a very effective tool with your employees but also with your customers.

Having to wait on the phone for several minutes or in a line before being able to speak with a Customer Agent is very likely to give a bad impression to your customer about your customer service before you even have a chance to help them.

If you decide to create your customer service on social media, you can quickly reply to customer inquiries and fix their issues, reducing your costs and improving your reply time.

Online interactions also allow you to send an automatic survey to your customers in order to know which areas you need to improve.

4. Giving more choices to customers regarding payment methods

In the modern world, customers expect more choices regarding their options for payments.

As well as modern payment methods such as PayPal, more and more customers are starting to look into cryptocurrencies, which is why your website may need an integrated system. Check out this link for more information regarding blockchain technology: If you do not offer them a large enough pool to choose from, it is very likely that you will lose potential customers to your competitors who are accepting their preferred payment method.

These are just some of the ways your business can use technologies to reach a wider audience, improve its customer experience and facilitate communication within the company.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.