Anybody that has been paying attention to the news over the last couple of years is aware of the massive breakthroughs in artificial intelligence. One major financial news publisher recently reported that the stock price for one popular AI startup rose 90% last year. This is a strong indicator of the growing popularity of AI.
Smart businesses recognize the growing importance of investing in AI technology. They are looking into different generative AI tools that rely on the nine major LLMs.
One of the biggest benefits of using AI is to improve search engine rankings. The market size for SEO software was worth $68.34 billion in 2023. Nearly $2 billion of that market was from AI SEO tools.
You will want to know how to use AI to boost your search engine rankings. This can be crucial for the success of your business.
AI is Invaluable for SEO
There are a lot of ways that entrepreneurs can use AI to improve their search engine rankings. Some of the biggest benefits are summarized below.
Creating Content with Proper Keyword Usage
One of the biggest challenges that marketers face when creating SEO copy is knowing how to use keywords appropriately. In the early days of SEO, marketers were able to rank their websites higher by stuffing keywords into their content. This doesn’t work very well anymore, because search engines prefer to rank content where keywords are used naturally.
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Unfortunately, it can be difficult to know how to use keywords appropriately in content as part of your SEO strategy. A lot of SEO professionals suggest shooting for a keyword density between 1% and 2%. However, it can be difficult to know exactly what the ideal number should be, since it varies so much by niche. One very popular blog is currently ranking on the top spot of Google for a given keyword that is only shown in the title.
You don’t want to use them so much that your site gets or keyword spam. On the other hand, you might not rank at all if you use keywords too sparingly.
Instead of writing the content yourself, you can use AI to create an article and ensure keywords are put in the right places. This is one of the biggest benefits of using generative AI for SEO. Your sites will probably rank a lot better if you know how to use the right prompts to get content that is optimized for your target keywords.
Create Great Link Bait Offers
SEO isn’t just about onsite keywords. Your rankings will probably be mostly affected by the number and quality of links coming to your website. One survey of online marketing professionals found that 92% of them felt links were vital to SEO.
It is a lot more difficult to earn quality links these days. A decade ago, you could easily boost your SERPs by getting links from blog comments, article directories and the variety of other sources that aren’t around anymore. Your best options for getting quality links these days are either through guest blogging or sharing link bait content through social media.
AI can help you create great link bait content. Some of the best types of content for earning quality links are informational products such as ebooks, whitepapers and infographics. You can easily use AI to create this type of content a lot more quickly. You can share your AI-generated like link bait content through Facebook groups, TikTok, Pinterest and Reddit. If other people like your content, then they may link to it from their own websites.
Identify Great Keywords to Target
Keyword research is one of the most overlooked aspects of SEO. However, it is also one of the most important.
You can have an incredible link building strategy and write amazing content. However, if you are targeting keywords with almost no traffic or keywords that are too competitive to rank for, then you’ll probably get almost no traffic.
Generative AI can help you compile a list of great keywords to target. You can simply use the prompt that asks the tool to make a list of keywords that might be worth researching.
Of course, generative AI tools don’t have access to search engine traffic data. They also can’t evaluate websites ranking on the front page for those keywords with competitive analysis tools. However, they can at least give you a starting point to identify keywords you may not have considered before. This will help you decide which keywords are worth investigating further to see if they might be worth targeting in your SEO strategy.
AI Can Be Very Helpful for SEO
There are a lot of great reasons to consider using AI as part of your SEO strategy. More businesses are exploring ways that they can use it to get more search engine traffic. You should seriously consider using it to your advantage, because AI is not going anywhere.
