Building A Comprehensive Business Website

2 Mins read

Designing a functional business website is easier said than done.  Throwing a few passages and pictures together and calling it a website is not the mark of a successful business.  Slackers need not apply for web builders.  

You will need to educate yourself on the most useful elements of a working business website to reach the level of success you desire.  There are a few vital sections that should be included on a business website.  This example website shows a well-formatted line of site sections along the top of its design.   

Take some time to read through this brief overview, highlighting five of the most important pages to include in your business website design, and see how you can boost your level of performance online.  

Let people see what the community thinks about your business

When designing your business website, be sure to include an attractive “About Us” page.  A place to share customer testimonials and success stories provides new viewers a peek inside the customer experience.  

People are naturally inclined to do business with you when they see that others have had a positive experience with your services.  Post a small bio for each of your most involved professionals as well.  It helps web users get a grasp on what sort of business you are running.  

Keep communication clear and concise

Communication is one of the most important aspects of business.  Anytime you find a way to connect with your target audience, you want to capitalize on the opportunity.  Design your website to include a “Contact Us” page that includes an array of contact information.  

Commonly, you would want to include fax numbers, telephone numbers, a brick and mortar address, and a handy contact form.  Including a contact form in your design allows people to immediately share their thoughts and feelings with staff.  

Creative and readable content draws web traffic

Creating a section for enticing, engaging, and highly readable content will draw more web viewers to your site.  Include a “Blog” page in your web design to expand your presence on the web.  Your visibility on the internet directly affects the success and longevity of your business.  It literally pays to invest in producing a well-written business blog.  

Create your digital sales floor

Your digital sales floor should come in the shape of a “Products & Services” page.  This is where you will display all the beautiful things your organization offers society.  Create stellar product descriptions and make sure to include plenty of high-quality images for pleasing the aesthetic needs of web users.  

Provide a collection of frequently asked questions

There are all sorts of questions web users can derive as the rove the layout of your site.  It helps to provide a well-planned “FAQ” page on your website.  When visitors have the answers to their questions laid out plainly for them, they will typically make use of the knowledge.  

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Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.