4 Ways to Business Development Success

4 Mins read
  • These business development practices can do a lot to help your business reach new levels of success.

Business development requires strategic planning, regardless of which industry you belong to. To successfully develop your business, you should implement the best practices and the most innovative ideas that can help increase revenue and sales. Whether you are a business owner or a manager, business development is important in acquiring new opportunities and growing the company even further.

In this article, we will discuss some of the most effective ways to achieve business development success and help your business progress.

1. Business Principles 

Principles refer to the values that guide your behavior as a person. But when running a company, your business principles refer to the values or ethos as a brand. One way to develop your business is to hone your business principles. Remember, these will send messages to your clients and customers, making them understand your company even more. 

Most companies have very generic business principles. These are typically high-minded and include vaguely defined terms that include integrity, honesty, fairness, and respect. While all these values are essential, they are like table stakes. None of them can add uniqueness to your brand. Everyone expects every company to be honest, fair, and respectful.

Try to come up with principles that are unique to your brand. Your principles should describe how your brand relates to people, from employees to clients, stakeholders, and customers. They define how your company should behave from a human perspective. Think of your company as a “person”, then describe how that “person” should behave in front of others. 

Once you have clearly defined your business principles, hone these principles to develop your business. Your principles should be visible in every aspect of your business operations – from sales to marketing, internal reviews, and employee onboarding. Review your principles during quarterly meetings and applaud those employees who have exemplified them.

2. Communicate Values

Your values could shift as you develop your business and employ more people. While having more voices in the organization is not bad, sometimes, it won’t allow in-depth discussions about core values. For your company to progress, it is not enough that you have strong values. You must communicate these to everyone in the organization and your clients and customers as well.

Business leaders must communicate the core company values through actions. Does your value include service? If so, then offer to assist a customer even when it’s not your job to do so. Does your value include teamwork? Then avoid complaining against other people in your organization. Does your company value empathy? Then try to listen to any of your struggling staff members. The best way for leaders to communicate values is to live by examples. Leaders who live their company values exhibit integrity, and this integrity encourages both ethical and excellent behavior among the rest of the people in the company.

The organization’s core values should be a framework for making crucial business decisions. They should also serve as the framework during interactions between stakeholders. The best way for company leaders to communicate these values is to always refer to them during business meetings and discussions. More importantly, they should live up to them. As you know, actions speak louder than words, and employees will always look up to their leaders as a point of reference. 

3. Hiring Staff

Hiring the right people is not easy. But if you end up hiring the wrong employees, this mistake can be costly, not to mention a waste of time. However, hiring the right staff can benefit you in many ways, especially productivity. Having the right people working for you will also positively impact your overall work environment. For instance, if you’re a company based in Leeds with local values, you could put out ads for local to Leeds HR jobs, they can then help to grow your company through values-based recruitment, engaging the local business talent.

When evaluating a possible new hire, think about their potential growth in the company. Find out what their employee life cycle will look like?  Do not immediately assume that the skills they mentioned on their CV match what they are actually capable of. On the other hand, do not assume that a candidate with the “right experiences” will be a perfect first for the job. 

Aside from the skills required to do the job they are applying for, find out what other skills they have that can benefit the company. Are they good at solving problems? Can they navigate through an issue on their own and come up with a solution? If they can, then that’s a good sign. It means they do not need constant guidance and are able to make successful decisions on their own.

Consider the potential employee’s social skills, as these are important for their overall growth and potential in the company. Can they easily associate and work well with others? Are they trying to achieve more of what is asked of them? Do they possess any leadership skills that can advance their position in the company? These are some of the best questions to ask to help you decide whether the candidate will last longer in the company.

You can also consider hiring freelancers. This can be a cost-effective way to get labor. However, you have to follow the right practices to find the best people.

4. Employee Development 

Employee development can help in the overall growth and development of the company. Remember, the employees are the real assets of a company. They work hard for the entire day to help the organization achieve its goals and objectives. Therefore, professional development for employees is extremely important, and the best way to do this is by offering bespoke training to fit the needs of the employees.

Employee development is the process of enhancing the employees’ skills and upgrading their existing knowledge to perform better at work. By offering employment development training and activities, such as leadership seminars or online client and customer service training the employees will be more aware of the latest developments in their field and their surroundings. Employee development is essential not only for their professional growth but also for their personal growth. Their training should include development activities that can prepare them for any adverse conditions and unforeseen situations.

Every employee wants to acquire new skills while on the job.  They will develop a sense of pride once they feel that their employers invest time and resources to train them in new skills. Indeed, employee development is essential for bringing out the best from your employees, which eventually helps your business grow.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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