5 Tips for Creating an Effective Smartphone Application For Your Business

3 Mins read
  • Twenty-five percent of small businesses have developed apps; you should, too. Here are simple tips to help you create a user-friendly and effective app.

People are interfacing with the digital more and more through their smartphones than their computers. And the primary method they’re doing so is through applications. People use apps for any number of things, from buying shoes from Shopify to watching the world’s longest YouTube video. According to some experts, adults will spend as much as 88 percent of their time on mobile internet with apps.

Businesses of all sizes have noticed the public’s endless fascination with apps. Approximately 25 percent of small businesses have already developed their own mobile apps and a further 27 percent say they plan on making one. If you want to get it on the times, you can easily make your own mobile app.

Here are five tips for coming up with and making a successful mobile app as well as the best features for apps that every user will appreciate.

Tips for Creating a Successful App

An apps success begins at the planning phase and is helped by the resources you use to ensure its operation. For example, getting services for ReactJS development can help create streamlined codes, making your development process and your end product more efficient.

The following tips can help ensure your app is well-designed and a great success.

1. Make Your Goals Attainable

What do you want your app to do? Do you want it to be an online portal to your services? Is it going to be a commercial platform for your products? A channel where your users can post images? A fun game they can pass the time with? As a small business, you won’t have the resources to make an app that accomplishes all these things. Unless you want to spend more money than you have and keep developing your app for years, you should stick to maybe one or tow goals with your app: user engagement and enhanced profitability for your business.

2. Run Tests

Like every bit of software, you need to rigorously test your app after every major milestone in the development process. Is the design pleasing to you and your users? What bugs are the most common in the first functional version? Prior to launch, what minor problems have you spotted and how can you spot them? Routine tests are essential in putting out an app that won’t immediately fall flat on its face and dissuade users from downloading it.

3. Workshop the Interface

The interface of your app is its visible portion and has to be designed as appealing as possible. This means you have to keep with current design trends. What colors are reflective of your business? Are the fonts easily readable even on a small screen? Aside from the design’s aesthetic appeal, consider the practicality. Plenty of pictures is fine but are they crowding out the text? Your buttons may be unobtrusive, but are they too small to press? Workshopping your app’s interface will pay off greatly in the end.

4. Talk to Potential Users

The best way to guarantee that users will enjoy your app is by talking to them beforehand. Establishing focus groups with the intended users will help you pinpoint what they expect from your app, what features they’ll appreciate the most and if they think the app is necessary at all. If you don’t talk to your potential users, you could end up with a dud app no one wants to use.

5. Ensure Cross-Platform Performance

Apps generally fall into two types, iOS or Android. If you have the resources to do so, you should make versions of your app that are compatible with both operating systems. You should also make sure the app can operate efficiently on different devices, namely on smartphones and computers. This will help make your project more accessible to wider audiences.

App Features Every Users Like

When you’re developing an app, there are assorted features you have to consider. Their utility tends to be purely subjective, but there are some features users everywhere will appreciate.

Here are a few of these universally welcomed app features.                     

  • Simple

Apps shouldn’t confuse your users with too many functions or cluttered interfaces. Keep the design and the functions of your app simple to avoid alienating your users.

  • Speedy Loading

No one likes waiting for apps to load but its essential your app doesn’t take an inordinate amount of time to do so. Keep the code and the file size as simple and compressed as possible to ensure it loads quickly.

  • Great Security

Depending on what your app is supposed to do, it may require your users to submit their financial information or personal data. Your app should have excellent security to prevent hackers from stealing their data and ruining your company’s reputation.

  • Adjustable Notifications

Notifications are essential in keeping users updated but no one wants their notifications going off at all times. Make sure your app’s notifications can be adjusted to ensure user comfort.

App development is a tricky business, but it doesn’t have to be. With these tips, you can come up with an effective and appealing bit of software that can improve your small business.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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