Marketing your brand around the internet has never been more accessible thanks to the different outlets that your company is now afforded. The two most popular styles of digital marketing are SEO and social media, and we are going to discuss how to get the most of these two types of advertising.
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SEO
Search Engine Optimization (SEO) is the process of making your website or web page more visible on the internet. There are many ways of doing this that rely on understanding the ways search engines work such as by including keywords on your page or by the way other sites link to your website. Search engines use these metrics as well as several others to assess the value of your website when search terms relating to your product or topic are queried. Let’s take a look at keywords, one of the most important aspects of SEO.
Now, it is important to note that a good SEO build takes on board all the different metrics that search engines use in order to feature higher in the organic search rankings. However, keywords is as good a place as any to start. In part that is because this process is quite straightforward to explain, keywords mean literally that; the key words and phrases that your website must have in order to feature in the organic results.
For example, if you sell custom air fresheners then your website will need to include keywords related to this topic. To find out which words and phrases would be most appropriate you can use a keyword research tool which will run analytics for you based on your information. So, the previously mentioned business would be recommended to include on their page words and phrases such as: customer air fresheners, air fresheners, custom air fresheners for cars and so on.
Other aspects of preparing your website for SEO include ensuring your content is of a high quality. The better the quality on your website, the longer users will spend on it and that measurement matters to search engines. Remember, the likes of Google and Bing are looking to provide a service to their users which promises the most relevant and best websites. If your web page is difficult to use, has a slow loading speed and is poorly linked to then it won’t feature in their organic search results.
Social Media
SEO was once the be all and end all for digital marketing, but the rise to prominence in recent years of social media means that anyone looking to advertise online must now have a multi-faceted plan. Making the most out of social media for your business, like most things, takes a lot of work and understanding so here we are going to cover some of the basics to get you started.
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You will be aware of the number of social media websites that are out there from Facebook to Twitter and everything in between. And the first thing to remember is that just because they are all free, doesn’t mean you should go ahead and set up accounts on all of the different networks. Your time still costs your business money, so wasting it is not a smart thing to do. Instead, you should identify the social network that best suits your company’s needs by researching their user base to make sure you are targeting your market, what the website does and how you can work with it. For example, if you have no experience in video making then you shouldn’t be starting a YouTube account straightaway.
While starting an account and using it is free, there are costs that come with running a social media campaign. If you are looking to build up your brand’s notoriety, trying to do it the organic way might be challenging so looking into alternative approaches are for the best. Most social media websites offer you the opportunity for sponsored or paid for posts which means you can interact with timelines of people who are not following you. These are quick ways to attract attention to your brand on social media, but you must make sure that once you have their attention the content you are posting keeps them.
There are a lot of users on social media, Facebook itself has over two billion active users, and therefore the requirement for your content to be engaging is more important than ever. Think about your own social media habits, would you follow someone who doesn’t interest you?
