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How to Tailor Your Website to Your Market’s Needs

2 Mins read

When it comes to designing a website, there are so many things you have to consider. First of all, you need to understand your target niche and market trends. Second, you have to communicate your unique selling proposition and establish your brand. However, if you don’t take into consideration the needs of your visitors, you are likely to have a hard time trying to build a follower base. Below you will find a few website customization tips that will help.

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Test Drive Your Site

Once you have the website template and design, and you are happy with the position of the menu items, the sliders, and the buttons, you will have to test it yourself. If you have employees, you can ask them to check that all the buttons and links are working, and the layout of your site makes sense for them. It is better to make adjustments now than after your visitors start leaving after a few seconds and your bounce rate skyrockets.

Seek Feedback

As soon as your site is finished and released, fully operational, you will have to make sure that you ask your customers to provide you a feedback on the functions, especially the order and search process. This will help you design an effective and customer-friendly sales funnel that is easy to use and reliable at the same time.

Choose an Appropriate Tone

It is important that you know and address what your customers really want. Whether they are looking for free resources, information on individual products or services, or advice on how to use your products or services, you will need to find the right communication style. Get to know your target market by engaging with them on social media, other blogs, forums, and groups, so you can address the questions they haven’t yet asked.

Accommodate Disabled Customers

Your site should also be inclusive and accommodate the needs of disabled visitors. Whether you would like to implement a text-to-speech feature on your site, or allow your users to change the font type, color, or contrast, your efforts will be appreciated. Ensure that your content and images are clearly visible on all devices, including mobile phones.

Get Your Site Translated to Multiple Languages

If you are selling products or services around the world, or would like to target a specific country’s customers, you might want to give your customers different language options to choose from. You can order the service from International Language Services, Inc. and get the content professionally translated, so your customers don’t have to use Google translation that gives them low quality results.

Customizing a website is important if you would like to stand out from the crowd and engage with your audience on a personal level. Consider the user-friendly and innovative features of your site, test every button, and make sure you know the needs and preferences of your niche before you start the design process. Automate and simplify whatever you can, so your site serves your target audience better.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.