Choosing The Best Software for Growing Your Business

3 Mins read

Everyone wants to grow their business in one way or another, and while good old-fashioned strategic thinking always comes first for doing so, you really need the right software and technology to make it happen as well. Business software has evolved over the years from being a large package of office suites and accounting database software that you have to purchase all at once, to cloud software that you can subscribe to at cheaper monthly prices. So long as you carefully research the software you need, you can grow your business quickly while not having to invest in more IT infrastructure. Here’s some software that can help you out.

choosing best software for business growth

Shutterstock Licensed Photo – By TippaPatt

Build Your Customer Base with CRM Software

Customer relationship management (CRM) software has really become a must-have for many businesses today because with this kind of software, you can find the customers you want and find the right communication channels with them. The benefits to business growth are being able to find out customer preferences and make your brand appeal to them, and have constant feedback from them to find out how satisfied they are. Many sales managers find CRM to be key in making deals with new clients as well as keeping their team up to speed on projects, and as long as the CRM software is easy to use the ROI you can get from it will usually make it worth subscribing to. But the bottom line is to organize all your social channels customer email contacts into one and grow your company through them, you really need CRM.

Make Sure Customers Pay You Faster with Invoice Automation Software

In order to grow your business, you also need to have sufficient cash flow so you can meet expenses, add more services and even increase your workforce. But in order to do that, you need the right accounts receivable software to make sure your customers and clients are paying you. Effective accounts receivable software with invoice automation that reminds customers payments are due can speed up the time you get paid. If it’s on a dashboard where you can send out the invoices that are due, you’ll be able to stay on top of delinquent accounts.

Make Sure You’re Pricing Your Products and Services Right with Price Optimization Software

Customers will pay so long as you are giving great prices with deals that make it worth it to them, but you also want to make sure you’re giving your business profit. That’s where price optimization software comes in and fine-tunes the prices so that they’re attractive to customers and still grow your bottom line. Good software offering this will be powered by AI and advanced machine learning which can suggest great price numbers based on current market data, and then tweak it as needed. The right software can help you define why your service is unique from your competitors and therefore find the right pain point.

Build Your Workforce with Human Resource Management Software

Growing your business couldn’t be done without a great workforce to make sure it’s delivering on its promises, and without having to spend extensive time pouring through paperwork and committing too much of your budget to your HR department, good HR software can free you up. The right kinds of software can help you or your HR managers discover potential talent, deal with employee well-being, manage benefits, deal with potential litigation issues and so much more. On top of that, it can free up more resources and lower costs for employee training, help mitigate issues arising from communication silos, and so much more to improve your workplace culture. HR management software is certainly important if you’re looking to grow your business by improving your employee retention rate.

The bottom line is there’s a lot of software out there that can grow your business whether you’re still small and locally operated, or have a whole network of offices and logistics stations. You just need to carefully assess which aspects of your business need the most help in terms of service improvement, and where your strong points are. Many software-as-a-service providers will have video or product demos so you can see whether or not the software would work for you.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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