If there’s one thing we know about the filmmaking industry, it’s that it’s extremely competitive. When you get things right in this industry though, the rewards are well worth the hard work, and really, would you want it any other way?
Shutterstock Licensed Photo – By PopTika
For many people, owning their own production company is the ultimate way to follow their passion for film and pursue their dreams. The thing is, it’s not necessarily that easy!
If you’re struggling to take your production company to the next level, then consider these five tips and continue to take your company in the right direction.
1. Get the Right People on Your Team
No matter how much of a superhero you are, you can’t possibly do everything on your own. Achieving success in this industry is so much easier if you surround yourself with a great team.
Investing in people is a great way to drive your business on to the next level. We always hear clichés like “you’re only as strong as your weakest link” when it comes to team members, but simply put, if you get the right people, and put them in the right environment, then you’re going to get some high-quality work done.
Find the best talent looking for film and TV jobs and get them on your team.
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2. Create a Culture
If you don’t have a clear idea of what your production company represents, then it’s a good idea to give your company’s culture some thought.
What does your company stand for? Where do you want it to be in the future? What feelings do you want people to associate with your company? You may have a great team around you, but they’ve all got to be on the same page. If everyone’s working towards a different vision, then your company won’t progress quickly.
When you’re setting up your production company and trying to survive, it’s easy to forget about the culture, but once you’ve got a foothold in the industry, you need to address this if you haven’t already.
3. Focus on the Things You’re Good At
To be a brilliant production company, you don’t have to be brilliant at everything. You just have to focus on the things you do well and do them to the highest quality possible.
It’s easy to get carried away doing all kinds of different things in the pursuit of pleasing clients, but your time is best used doing the things you do best. Don’t be afraid to outsource the things you’re not so good at. It allows you to focus on your best qualities and provide a better overall service.
Sometimes the best way to move your business forward is to go back to doing the things you’re best at.
4. Go After the Right Clients
If you’re going to focus on doing the things you do best, then it follows that you’re going to look for clients that want those services. Understanding who your ideal client is can really help when it comes to marketing and maximizing your potential.
In a competitive industry, you can’t afford to be too picky, but you can learn how to target the kind of clients you want. When you find clients, whose needs suit your expertise, you’ll find you produce your best work.
5. Use Innovative Marketing
If the content you produce is amazing then you’ve got all the materials you need to market yourself effectively, you’ve just got to use them.
Video is a huge tool in marketing, and as a production company, you’re obviously ideally placed to make use of this. Make sure you’re showcasing the good work you’re doing and get feedback.
Showing that you do great work is one thing, but feedback reassures potential clients about more intangible things like being easy to work with, honest, and good at meeting deadlines.
Use every platform you can to highlight the great work you do and back it up with feedback you’ve received from previous clients.
Keep Showing Your Passion
At times, there are going to be challenges along your journey, but so long as you keep following your passions, your production company is going to be in good hands.
If you’re looking to take your production company to the next level, then you might find that taking a moment to evaluate your business and think about these 5 points could just help you do that.