What You Should Change About Your eCommerce Store

2 Mins read

If you’re running an online business that involves operating an ecommerce store, you’ll know how tough it can be to convert visitors. Having traffic is great, but how do you ensure people buy from your store once they’re there? It’s a tough question to answer, but there are plenty of things you can do to improve your ecommerce store and make sales more likely. Find out about those tips and changes below.

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Shutterstock Licensed Photo – By mohamed_hassan

Link Your Site and Your Social Media Presence Better

If your business isn’t properly linked to a variety of social media accounts across a range of platforms, you’re missing out. As we mentioned above, you’re going to need people to visit your website before you can convert them into buyers. Doing that is easier said than done, however. It won’t happen by itself but a strong social media strategy will certainly start to take you in the right direction.

Offer Real Clarity

People want clarity when they’re browsing your products. If you try to hide facts or make certain things ambiguous, it’ll set alarm bells off in the minds of your customers, making them far less likely to want to buy from you. In order to avoid that, you should look to offer more clarity. This can mean being upfront about the prices of your products, as well as providing clear and comprehensive photos of what you’re selling.

Make it Possible for People to Find What They’re Looking For

Having a working search function on your ecommerce store is essential. It allows your customers to find exactly what they’re looking for. A faceted search using Elasticsearch and JavaScript is the best option for many ecommerce stores. People only get frustrated when they can’t find the things they’re looking for, and once they’re frustrated, they won’t make a purchase. Do everything you can to make it easy for people to find what they’re looking for quickly.

Speed Up and Simplify the Checkout Process

As the owner of an ecommerce store, it’s in your best interests for your customers to be able to buy from you as quickly and easily as possible. Why make it difficult for them to simply give you their money? After all, that’s what you’re trying to make happen. So, now is the time to revisit your store’s checkout process. Try to simplify it and take out any unnecessary time-wasting or confusion that might be present there.

Make Customer Service Accessible

When people are coming to you as customers, there might be certain things that they’re not sure about or want to find out. That’s where customer service needs to be able to step in. Using things like chat bots can help. Even simply letting customers know what to do and how to contact you when they have a problem will make a big difference to their experience.

The right design choices and services will help your ecommerce store to appeal to people in the right way. If you want people to buy from you, you need to make using your ecommerce store enjoyable, smooth and straightforward. If it’s not able to offer that kind of user experience, customers will back out fast.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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